Abstract:The aim of this study is to carry out a literature review on women in business and social media in order to know the state of the art, and to understand whether and to what extent the studies conducted so far have addressed these issues: how and why are women entrepreneurs and managers using social media? Do they use social media for marketing, networking or personal reasons? The article relies on a literature review about women entrepreneurs/managers and social media. For this purpose, a literature search on … Show more
“…Research suggests that developed and developing nations alike have come to understand that women's entrepreneurial activities contribute to socioeconomic growth and sustainable development. The 21st century research examined in this study-as that of the late 20th century-highlights three major gender gaps in entrepreneurship (participation gap, pay gap and leadership gap), in addition to the work-life imbalance, while still arguing that further research is needed, and this for a topic extensively researched since the mid 1980s (Carlsrud & Olm, 1986 et al) and repeatedly associated with concepts of empowerment and leadership.…”
Section: Methodsmentioning
confidence: 96%
“…Older studies focusing primarily on Western societies, provided critical overviews on women's entrepreneurial activities and small business ownership, while discussing (1) motives for starting or leading a business; (2) female leadership styles, management skills and strategies; (3) social expectations or gender barriers, including the work-family conflict; (4) satisfying personal-individual needs while running a business; (5) women's choices resulting from changing sociocultural dynamics; and (6) the characteristics of the successful female and male entrepreneur or business-owner. With regard to the latter, researchers tended to compare women to men, frequently concluding that women are more similar to men than they are different, in terms of both demographic and psychological characteristics, and that successful women entrepreneurs are similar to men in terms of innovation, vision, risk-taking, competitive skills, persistence, goal setting and leadership (Carlsrud & Olm, 1986;Chaganti, 1986;Neider, 1987;Hisrich & Brush, 1987;Phizacklea, 1988;Smeltzer & Fann, 1989;Fagenson & Marcus, 1991;Buttner, 1993;Ferguson & Durup, 1997).…”
How are women entrepreneurs transforming and challenging traditional understandings of professional success in the 21st century, despite the multitasking whirlpool? What type of knowledge and skills are required in today's digital world to develop professionally and succeed as an entrepreneur? What are the major barriers to successful entrepreneurship preventing women from realizing their full potential or stopping them from even beginning an entrepreneurial career? A current literature review (2011-2019) on women's entrepreneurial initiatives, skills, characteristics, attributes, motives and leadership styles, documenting strategies for success and barriers confronted, indicates that not much has changed. Women entrepreneurs continue to face the multitasking whirlpool, along with the lack of financial resources, marketing skills and support services, including poor access to business networks, technology and digital markets. Despite the mass entry of women in exclusively male domains, glass ceilings have not been shattered. Then again, developed and developing nations have come to understand that women's entrepreneurial activities contribute to socioeconomic growth and utilizing the full potential of all human resources is essential for sustainable development. Studies of the 21st century-as those of the late 20th century-continue to spotlight gender gaps in entrepreneurship as well as the sovalued career-family balance, while still arguing that further research is needed. They also agree that successful entrepreneurship requires digital skills along with the drive for innovation. The successful entrepreneur, or to use a term and concept coined by Elias G. Carayannis and McDonald R. Stewart (2013), the "distinguished entrepreneur" regardless of gender, is an innovator; a visionary; a person who predicts and shapes the future; takes initiatives; accepts change, risk and failure; learns from it; and sees what others do not see, among other things. Accordingly, this study presents snapshots of lives changed and empowered. It includes the work and narratives of "distinguished" (Carayannis & Stewart 2013) women entrepreneurs who have made a difference. Is it not time to shed some light on inspirational role models, especially those who are excelling in the startup world, the Blue Economy and the Silver Economy?
“…Research suggests that developed and developing nations alike have come to understand that women's entrepreneurial activities contribute to socioeconomic growth and sustainable development. The 21st century research examined in this study-as that of the late 20th century-highlights three major gender gaps in entrepreneurship (participation gap, pay gap and leadership gap), in addition to the work-life imbalance, while still arguing that further research is needed, and this for a topic extensively researched since the mid 1980s (Carlsrud & Olm, 1986 et al) and repeatedly associated with concepts of empowerment and leadership.…”
Section: Methodsmentioning
confidence: 96%
“…Older studies focusing primarily on Western societies, provided critical overviews on women's entrepreneurial activities and small business ownership, while discussing (1) motives for starting or leading a business; (2) female leadership styles, management skills and strategies; (3) social expectations or gender barriers, including the work-family conflict; (4) satisfying personal-individual needs while running a business; (5) women's choices resulting from changing sociocultural dynamics; and (6) the characteristics of the successful female and male entrepreneur or business-owner. With regard to the latter, researchers tended to compare women to men, frequently concluding that women are more similar to men than they are different, in terms of both demographic and psychological characteristics, and that successful women entrepreneurs are similar to men in terms of innovation, vision, risk-taking, competitive skills, persistence, goal setting and leadership (Carlsrud & Olm, 1986;Chaganti, 1986;Neider, 1987;Hisrich & Brush, 1987;Phizacklea, 1988;Smeltzer & Fann, 1989;Fagenson & Marcus, 1991;Buttner, 1993;Ferguson & Durup, 1997).…”
How are women entrepreneurs transforming and challenging traditional understandings of professional success in the 21st century, despite the multitasking whirlpool? What type of knowledge and skills are required in today's digital world to develop professionally and succeed as an entrepreneur? What are the major barriers to successful entrepreneurship preventing women from realizing their full potential or stopping them from even beginning an entrepreneurial career? A current literature review (2011-2019) on women's entrepreneurial initiatives, skills, characteristics, attributes, motives and leadership styles, documenting strategies for success and barriers confronted, indicates that not much has changed. Women entrepreneurs continue to face the multitasking whirlpool, along with the lack of financial resources, marketing skills and support services, including poor access to business networks, technology and digital markets. Despite the mass entry of women in exclusively male domains, glass ceilings have not been shattered. Then again, developed and developing nations have come to understand that women's entrepreneurial activities contribute to socioeconomic growth and utilizing the full potential of all human resources is essential for sustainable development. Studies of the 21st century-as those of the late 20th century-continue to spotlight gender gaps in entrepreneurship as well as the sovalued career-family balance, while still arguing that further research is needed. They also agree that successful entrepreneurship requires digital skills along with the drive for innovation. The successful entrepreneur, or to use a term and concept coined by Elias G. Carayannis and McDonald R. Stewart (2013), the "distinguished entrepreneur" regardless of gender, is an innovator; a visionary; a person who predicts and shapes the future; takes initiatives; accepts change, risk and failure; learns from it; and sees what others do not see, among other things. Accordingly, this study presents snapshots of lives changed and empowered. It includes the work and narratives of "distinguished" (Carayannis & Stewart 2013) women entrepreneurs who have made a difference. Is it not time to shed some light on inspirational role models, especially those who are excelling in the startup world, the Blue Economy and the Silver Economy?
“…The second prospect of using social media in online entrepreneurship is it offers a business to expand through widespread social networking which can be considered as a better way to gain new customers. Additionally, social networking cites offers s a voice related to design, promotion, products, and supports (Francesca et al, 2017b). In this sense, social media provide accessible ways to upload products, write information, contact s and many more.…”
Section: The Role Of Social Mediamentioning
confidence: 99%
“…Further, Bobrowska & Conrad investigate the portrayal of Japanese women entrepreneurs in business press from 1990 to 2014 in which women are positioned as inferior in discourse of entrepreneurship and social order (Bobrowska & Conrad, 2017). In conjunction with social media, the literature review about women entrepreneurs and social media which can bring some opportunities for creating new businesses, flexibility and their attributes (Francesca et al, 2017a). Interestingly, entrepreneurs and innovators nowadays have had a great impact on exploration, education, development of productivity (Abouzeedan et al, 2010).…”
<p> </p><p> </p><p>Social media nowadays has been inevitably used by people in the world. It plays significant roles for human’s society including as the way of marketing and trading of products. The aim of this study was mainly to explore the prospects of using social media in driving and developing women’s entrepreneurship, its challenges and strategies. This present study anchored in a qualitative research. Data were garnered through semi-structured interviews to Indonesian women living in Kudus, Central Java, Indonesia running their online entrepreneurship as the additional job not the main ones. The results of the study revealed that the prospects of using social media cover it is beneficial for women’s entrepreneurship in improving sales and pursuing the innovation in their online business, it offers others to be reseller in a number of products and it allows the women to develop their online entrepreneurship. However, there are a number of challenges of using social media in online entrepreneurship including the emergence of negative comments and complaints about the products from costumers that will lead to decrease the reputation of business, poor connection of internet which may hinder a better business management, and the lack of knowledge about social media and team that can hinder these women entrepreneurs to handle their customers’ inquiries. Some strategies that need to be taken into account in online women’s entrepreneurship cover women entrepreneurs are supposed to upload new and up-to-date products, give best services to customers, collaborate with Shopee application (online shopping platform) in which they will get less risk in online business through its system and increase their innovation through online business class and trainings. The findings of the study offer an implication to the need of being innovative through the use of technology and social media in running online entrepreneurship particularly for women entrepreneurs since its flexibility and benefits as one of the ways to get additional income.</p>
“…Bahkan di negara negara berkembang, media social dapat menjadi peluang bagi kaum wanita untuk menjadi pengusaha. (Francesca, Paola, & Paola, 2017).…”
Penelitian ini meneliti dampak pelatihan pada penciptaan bisnis online untuk pemula dengan peserta yang berasal dari ibu rumah tangga yang terpajan HIV. Metode yang digunakan dalam penelitian ini adalah metode penelitian kualitatif. Informan dalam penelitian ini adalah 5 ibu rumah tangga. Data dikumpulkan dengan menggunakan teknik wawancara terstruktur langsung dengan metode pre-test dan post-test sesudahnya. Semua informan tidak pernah melakukan bisnis menggunakan media online atau mengetahui cara berbisnis menggunakan media online. Hasil penelitian menunjukkan (1) peningkatan pengetahuan dan keterampilan 50% menggunakan media situs web Facebook. (2) Ada peningkatan dan keterampilan 83% menggunakan media sosial WhatsApp. (3) Aspek komparatif dari pemasaran dan penjualan produk menggunakan media sosial WhatsApp memiliki hasil yang lebih tinggi daripada media situs web Facebook. Ini karena waktu yang terbatas untuk menguasai semua fitur di media online.This research examines the impact of training on online business creation for beginners with the participants coming from HIV-exposed housewives. The method used in this research is the qualitative research method. Informants in this research are 5 housewives. The data was collected using direct structured interviews technique with pre-test and post-test methods afterwards. All informants have never done business using online media nor knowing how to do business using online media. The results showed (1) an increase in knowledge and skills of 50% using the Facebook website media. (2) There was an increase and skills of 83% using WhatsApp social media. (3) Comparative aspects of marketing and product sales using WhatsApp social media have higher results than the Facebook website media. This is due to limited time to master all the features in online media.
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