Wine tourism: Winery visitation in the wine appellations of Ontario

Abstract

This study explores various factors that encourage travel to wineries in the Ontario viticultural regions of the Niagara Peninsula, Prince Edward County, Pelee Island and Lake Erie North Shore. A convenience sample of 1309 visitors at 19 wineries revealed that the winery experience was not the primary purpose of the trip for a majority of the visitors but was a major influencer in their decision to travel to the regions. Planning typically began within three weeks of departure when friends, family and local websites provided the principal sources of information. Differences were observed among the four regions in demographic profile, motivations, influencers and consumption behavior. Proprietary tasting events and comprehensive wine tour packages including fine dining and overnight accommodation were suggested products that would attract more visitors whose on-site purchases were critical to the success of many operations.

Analysis of the Relationship between Tourism and Food Culture

“…The survey used in this research is based on various previous works [8,16,17,38,39] and responds to four aspects: socio-demographic characteristics of tourists, satisfaction of the trip, perception and relationship between culture and gastronomy.…”

Segmenting Wine Tourists on the Basis of Involvement with Wine

“…Many authors note that wine tourism has been growing significantly during the last two decades (e.g., Alonso & Liu, 2010;Carlsen, 2004;Carmichael, 2005;Dawson, Holmes, Jacobs, & Wade, 2011;Getz & Brown, 2006) while academic interest in wine tourism has also grown considerably (Christou & Nella, 2010a;Marzo-Navarro & Pedraja-Igglesias, 2009). As O' Neill and Palmer (2004) note, Wine tourism has emerged as a strong and growing area of special-interest tourism throughout the world and is now seen as an increasingly important component of the tourism product of most wineproducing countries.…”

Práticas de visitação nas vinícolas da Serra Gaúcha: unindo vitivinicultura e turismo no sul do Brasil

“…Além destas categorias, Dallanhol e Tonini (2012) destacam a tipologia proposta por Johnson (1998), que identifica dois principais perfis de enoturistas: o especialista, que realiza as visitas como recreação, mas cuja motivação central está voltada para o interesse específico em alguma uva ou vinho; e o gené-rico, que busca recreação e relaxamento em um contexto enoturístico.Parte da diferenciação e da segmentação dos enoturistas se deve a questões puramente individuais. Entretanto, algumas diferenças estão associadas a questões demográficas e sociais, como idade, renda e ciclo de vida da família (Dawson, Holmes, Jacobs, & Wade, 2011).…”