2011
DOI: 10.1002/jtr.868
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Wine Tourism in Spain: Denomination of Origin Effects on Brand Equity

Abstract: This research focuses on the analysis of wine tourism in four Spanish regions. Specifically, its main purpose is the development of a model to study the influence of the denomination of origin brand image, as a regional brand, and destination image on wine tourism destination brand equity. Due to the importance of destination marketing strategies, this study has been carried out from the wine industry's perspective. The conclusions obtained are applicable to the tourist sector and, particularly, to those winer… Show more

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Cited by 58 publications
(56 citation statements)
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“…In tune with the various developments taking place regarding wine tourism development in Europe, academic research has also grown significantly (Asero and Patti, ; Alonso and Liu, ; Gómez and Molina, ; López‐Guzmán et al ., ; Marzo‐Navarro and Pedraja Iglesias, 2012). A central theme in many wine tourism studies has been the various socio‐economic benefits that might be achieved through wine tourism development (Beverland, ; Getz, ; Hall et al ., ; Mitchell and Hall, ).…”
Section: Introductionmentioning
confidence: 99%
“…In tune with the various developments taking place regarding wine tourism development in Europe, academic research has also grown significantly (Asero and Patti, ; Alonso and Liu, ; Gómez and Molina, ; López‐Guzmán et al ., ; Marzo‐Navarro and Pedraja Iglesias, 2012). A central theme in many wine tourism studies has been the various socio‐economic benefits that might be achieved through wine tourism development (Beverland, ; Getz, ; Hall et al ., ; Mitchell and Hall, ).…”
Section: Introductionmentioning
confidence: 99%
“…New concepts have been emerging in the modern viticulture namely the ecological footprint (water, carbon, social) and "vinecology", which emphasises the need to integrate ecological and viticultural practices to guarantee nature conservation, landscape protection and diversity (Viers et al, 2013). In addition, wine tourism is now an important complement of wine production worldwide (Barber et al, 2009(Barber et al, , 2010 including Portugal and Spain (Radke et al, 2015;Gómez and Molina, 2011). Landscape scenery and the environmental attractiveness have become major components of the wine tourism and must be also protected (Bruwer and Alant, 2009;Leddy, 2013;Dawson et al, 2011;Fountain and Tompkins, 2011).…”
Section: Final Considerationsmentioning
confidence: 99%
“…Centrados en los diferentes estudios referentes a La Rioja, se recoge que es una región que exporta una tercera parte de los vinos que produce y que ha aumentado su superficie vinícola en un 35% en el período 1990-2008, con una importante reestructuración del sector en los últimos años, y el nacimiento de industrias auxiliares del vino (Acedo & Rodríguez, 2005) apostando por la innovación y los activos enoturísticos para mejorar sus resultados (Larreina & Aguado, 2008;Marzo, Pedraja & Vinzó, 2010;Gómez & Molina, 2012;López, Rodríguez & Vieira, 2013), de manera que el éxito económico del sector vitivinícola se relaciona directamente con el éxito económico de la región Rioja en el período indicado. Respecto a otras regiones,La Rioja tiene entre 18,000 y 20,000 proveedores de materia prima y más de 800 bodegas elaboradoras junto a diversas empresas auxiliares y de servicios ligadas al sector del vino, en una región que apenas supera los 300.000 habitantes (Larreina et al, 2011).…”
Section: Revisión De La Literatura Del Análisis Económico Financiero unclassified