“…) Farmers often prefer conservation measures that do not interfere with farm productivity and that correspond to their perceptions of a 'good farm' landscape (Carr and Tait, 1991. ) This work reveals that farmers' values and knowledge of the natural world and their responses to scientific conservation advice can be at variance with the understanding of experts (Carr and Tait, 1991;McEachern, 1992;Harrison et al, 1998;McHenry, 1998). In addition, the ''information environment,'' as well as local social networks, have been shown to be key factors in a number of recent studies that take an actor network approach to understanding farmer 'knowledge-cultures' (Lowe et al, 1997;Tsouvalis et al, 2000;Coughenour, 2003).…”