Tools and methods of education are one of the most popular and always in demand scientific constants that constantly attract the researcher's attention. Also, importance in this process are the traditional education methods and are interpreted by the authors of the article as an intangible cultural heritage.In this article, the authors study the role of intangible cultural heritage, and in particular narrative (folklore) and children's games in child development in traditional Kazakh society, and try to prove its significance and possibility in modern realities. This research according to the historical-systematical methods focuses on the following problem areas: age of types and genres of folklore, and their synchronization, as well as the study of children's play as a factor of socialization in traditional society.At the same time, the authors strive to determine the role, significance and potential of educational areas of modern Kazakhstan school education in intangible cultural heritage study in general.The goal of this article is to study the educational possibilities of narrative and children's play in a traditional society, as well as to clarify the ways of using the intangible cultural heritage of Kazakhstan in the modern educational process of a comprehensive school.This perspective can be considered as one of the new strategies for teaching students, which can be actualized within the formal and non-formal education in Kazakhstan.The study was carried out within the framework of the project of the Ministry of Education and Science of the Republic of Kazakhstan AR09259280 «Kazakh cultural languages as the ethnic identity base: semiotic and semantic»