“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate

Fine, Cordelia; Rush, Emma

doi:10.1007/s10551-016-3080-3

Cited by 41 publications

(29 citation statements)

References 95 publications

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“…Women and men have been socialized to have different values and expectations for their careers (Xie, 2006). Even children's toys promote gender roles and predispose boys to participate in mathematical and scientific activities more than girls (Fine & Rush, 2016). In this sense, the image of the scientists disseminated by the media can be considered an important factor in the gender composition of the scientific system.…”

Section: Discussionmentioning

confidence: 99%

Women Scientists as Decor: The Image of Scientists in Spanish Press Pictures

González¹,

Mateu²,

Pons³

et al. 2017

Science Communication

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Women are still less present in scientific areas than men. This study analyzes the visual representation of women scientists in Spanish press and concludes that they are also underrepresented in newspapers. We analyze 1,134 photographs published in 2014 and 2015 in the science news sections of the four largest distribution Spanish newspapers. A tendency to present men more often as the protagonists of the information and women as a visual resource is also observed. This text proposes the need for the media to be aware of such underrepresentation and to match the number of men and women in graphic materials.

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Section: Discussionmentioning

confidence: 99%

Women Scientists as Decor: The Image of Scientists in Spanish Press Pictures

González¹,

Mateu²,

Pons³

et al. 2017

Science Communication

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“…Its body is approximately the size of a canary, just 'little' enough for children to play with, and to carry in their hands (see Tammi and Hohti). The pastel pink and blue of the robotic pets mark their belonging to gendered material childhood cultures of girls where femininity is reinscribed through clothing, room decor, toy worlds, accessories, and more (Fine and Rush 2018). The body of the bird is covered with velvet-like material, neither fluffy nor furry, but nevertheless tactile enough for human fingers to touch and stroke.…”

Section: Matilda and Little Live Pets-scripts Of Care And Livelinessmentioning

confidence: 99%

Pets that Have ‘Something Inside’: The Material Politics of in/Animacy and Queer Kin within the Childhood Menagerie

Hohti

Osgood

2020

Genealogy

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In this paper, we seek to unsettle and extend understandings of what constitutes the contemporary family in Western minority world society and consider the material politics that follow from such a reconceptualization. We do this by offering a situated exploration into the caring relations and shared biographies that routinely evolve between children, other than human animals and toys within the family home. An emergent field of scholarship (Hohti and Tammi 2019; Taylor 2011; Malone 2015) reveals child–animal relations to be charged with various pedagogical and ideological assumptions, which we argue are partly exported to the relations that form between children and their toys. We undertake a close examination of the relationalities between humans and a range of toys as a means to explore the ways in which care and liveliness materialize in childhood play and what this means for our conceptualizations of ‘the family’. We put to work the idea of queer worlding (Haraway 2008; Osgood and Andersen 2019) and animacy (Chen 2012) alongside Puig de la Bellacasa’s (2017, 2011) feminist ethics of care. We then specifically focus on the materiality of robotic toys to illustrate some crucial connectivities and erasures to examine how the queer human–animal and animate–inanimate boundaries are reworked and negotiated in childhood play. These processes create a shift in understanding what matters in children’s lives and how materiality and affective forces co-constitute the posthuman family. This paper engages critically with the ambivalences and tensions that emerge within the domestic menagerie and extend to a planetary scale in ways that are inherently political.

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“…The child should be given the freedom to choose the preferences or interests. Environmental influences that affect views on gender will make the child may have been deemed superior to a particular gender (Fine and Rush, 2018).…”

Section: Upin and Ipin: Entertainment And Learning Mediamentioning

confidence: 99%

GENDER BIAS AS REFLECTED ON UPIN & IPIN THE SERIES

Hidayat¹,

Wasana²

2019

JENTERA

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Abstrak: Artikel ini memaparkan hasil penelitian terhadap serial animasi Upin & Ipin yang memperlihatkan bias gender dalam beberapa episodenya. Sebagai salah satu bentuk media yang kemudian menjadi media pembelajaran seharusnya bisa berposisi netral dalam hal gender. Penelitian ini menggunakan metode penelitian kualitatif. Objek material diamati secara berulang untuk memperoleh indikator yang menunjukkan bias gender yang kemudian dianalisis dalam kerangka sosiologi dan perspektif feminisme. Hasil penelitian menunjukkan muatan bias gender dalam Upin & Ipin terdapat dalam tokoh dan penokohan serta pembentukan latar. Dalam tokoh dan penokohan serial animasi ini, melalui dialog dan lakuannya, terdapat kecenderungan “kepemilikkan” warna dan benda tertentu. Dalam hal ini, warna merah muda dianggap sebagai warna “milik” perempuan. Di samping itu, terdapat pula kecenderungan sifat dan perilaku perempuan dan laki-laki. Perempuan harus memiliki sifat lembut dan rapi sementara laki-laki harus keras dan berani. Dalam latar cerita, muatan bias gender muncul sebagai bentuk wilayah dominasi perempuan dan laki-laki. Perempuan dibatasi dalam wilayah domestik rumah tangga sementara laki-laki berada di wilayah luar (publik). Abstract: This paper reports the results of studying gender bias as reflected on Upin & Ipin the series. It shows that there is an imbalance gender position within several episodes of Upin & Ipin. As one of the media forms that later on becoming an instructional media, it should posit its position neutrally in the term of gender issues. This study employed qualitative research methods in which the objects were observed repeatedly to construct indicators that reflected gender bias. Then it was followed by analyzing them within sociological and feminist perspectives. The content of the gender bias in Upin & Ipin was reflected within characters and settings. It was reflected as the characters articulate their dialogues and behave in their daily life. There was a tendency to determine the ownership of boys and girls based on colors and things. In this case, pink was regarded as belong to girls. In addition, there was a tendency to describe that girls and boys behave differently. For example, girls should be gentle and neat and boys should be strong and brave. In the term of setting, gender bias was reflected in the domination of areas that boys dominate outdoor public area while girls are in the domestic area (households).

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“Why Does all the Girls have to Buy Pink Stuff?” The Ethics and Science of the Gendered Toy Marketing Debate

Cited by 41 publications

References 95 publications

Women Scientists as Decor: The Image of Scientists in Spanish Press Pictures

Women Scientists as Decor: The Image of Scientists in Spanish Press Pictures

Pets that Have ‘Something Inside’: The Material Politics of in/Animacy and Queer Kin within the Childhood Menagerie

GENDER BIAS AS REFLECTED ON UPIN & IPIN THE SERIES

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