A meme has become a communication trend in social media. Although it tends to contain humor, memes have become the identity of a community group. Many memes in Minangkabau language contain folklore. As one form of a cultural symbol, it is a possibility that memes are a transformation of the previous culture. This article presents the survival of the Minangkabau folklore in the digital era, which are in memes form. The object of this study is the Minangkabau language memes on Instagram. Search and collection results are then grouped according to their visual form and contents. The analysis shows that there is still a folklore content in many Minangkabau memes, including rhymes, proverbs, pepatah petitih, myths, legends, and people's beliefs. In general, the content of folklore in memes is conveyed through satire which sometimes tends to be sarcastic. Indirectly this also shows that netizens as folk are a significant element in the development of the Minangkabau folklore.
Tulisan ini ditujukan untuk menganalisis perkembangan dan konsep dasar industri kreatif berbasis potensi sosial budaya di Sumatera Barat, khususnya dalam bidang seni dan budaya. Secara umum, seni tidak memiliki posisi yang ideal dalam pengembangan industri kreatif. Akan tetapi, berdasarkan pada pengamatan dan wawancara yang telah dilakukan dalam penelitian ini, terdapat beberapa komunitas dan seniman yang menyiapkan diri dan menerapkan manajemen modern dalam produksi seninya. Seni memiliki hubungan yang dilematis dengan industri, antara nilai estetika dan nilai pasar. Dalam situasi seperti ini, manajemen memiliki posisi yang penting dalam upaya menghubungkan dan menjembatani antara seniman, pasar, pemerintah, kritikus dan para ahli. Dengan menggunakan metode triple helix, diketahui bahwa daerah terpilih dalam penelitian ini memiliki peluang besar untuk dikembangkan industri kreatifnya, baik itu karena potensi artistik, lokasi, seniman, pemerintah, masyarakat dan pihak terkait lainnya.
As it's evolved, the Minangkabau idiomatic expression now appears in different forms in the internet world and has a form that most often appears as its transformation. This paper presents various interpretations of the Minangkabau proverb in meme form. The object of the study was a Minangkabau language meme collected from several accounts on Instagram. The memes are then sorted into groups of text and images. The analysis is done by comparing the similarities and differences between the actual meaning of the saying proverb with the meaning contained in memes. Through memes text, images, and content in the Instagram account, there are expansions of the Minangkabau proverb interpretation as a social product. At the same time, the interpretation shows the survival of the Minangkabau traditions in today's digital era.
The extinction of regional languages is a phenomenon that needs to be examined and addressed seriously and wisely. Minangkabau language is also feared to be extinct. The Minangkabau language has undergone a change that occurs in the direction of reducing vocabulary. Classic vocabulary, for example, has been replaced by a new vocabulary and even completely disappeared. This study will specifically find out the kinds of Minangkabau classical texts originating from text edits. Data sources were obtained from the results of research on philology and folklore, namely the edits of manuscripts and folklore documentation. The Lexicon of Minangkabau classical texts in this paper are grouped into three groups, namely, nouns, verbs, and adjectives.
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