Who Performs Appearance Work, and Who Believes Appearance Works? Gendered Appearance Beliefs and Practices in Finland

Kukkonen, Iida

doi:10.1108/978-1-80043-708-120210003

Cited by 1 publication

(1 citation statement)

References 39 publications

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“…The Finnish sample was least motivated to make a wellness trip for beautification reasons. According to Kukkonen (2021), Finns are often described as a nation having a modest and utilitarian attitude towards beauty. Moreover, results revealed that Russian and Lithuanian respondents were considerably more motivated to improve their physical condition compared to the Finnish respondents, which could be related to the differences in the conceptualization of wellness in these three source markets (Bočkus et al, 2021).…”

Section: Discussionmentioning

confidence: 99%

Comparing the motivations behind wellness tourism in three source markets

Bočkus¹,

Vento²,

Tammi³

et al. 2023

EJTR

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This study surveyed 1562 wellness tourists in Finland, the St. Petersburg area, and Lithuania to explore what were their motivations for taking a wellness trip, to investigate what differences there were between different nationalities and determine how wellness tourists could be segmented based on their motivation. As most previous studies analysed wellness tourism motivations in one chosen destination, this study fills the gap in cross-cultural analysis of motivations. Exploratory factor analysis revealed six motivational factors including status, beauty and appearance, personal development, nature and outdoors, socialization, and resting and relaxation, the latter factor being dominant across all nationality groups. Seemingly unrelated regression analysis revealed significant differences in terms of the importance of beautification, improving physical condition, nature, and the desire to indulge in luxury experiences.

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Section: Discussionmentioning

confidence: 99%