2023
DOI: 10.54055/ejtr.v33i.2786
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Comparing the motivations behind wellness tourism in three source markets

Abstract: This study surveyed 1562 wellness tourists in Finland, the St. Petersburg area, and Lithuania to explore what were their motivations for taking a wellness trip, to investigate what differences there were between different nationalities and determine how wellness tourists could be segmented based on their motivation. As most previous studies analysed wellness tourism motivations in one chosen destination, this study fills the gap in cross-cultural analysis of motivations. Exploratory factor analysis revealed si… Show more

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Cited by 6 publications
(3 citation statements)
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“…Hence, in the second and third stages of the study, the focus was centred on the consumers from different cultural background (see Bočkus, Vento, Tammi, Komppula, & Kolesnikova, 2023). To gather data, an online panel service was employed to distribute a self-administered questionnaire, which garnered a total of 1562 responses from wellness tourists in Finland, Lithuania, and the St. Petersburg area of Russia.…”
Section: Cross Cultural Differences In the Motivations Of Wellness To...mentioning
confidence: 99%
“…Hence, in the second and third stages of the study, the focus was centred on the consumers from different cultural background (see Bočkus, Vento, Tammi, Komppula, & Kolesnikova, 2023). To gather data, an online panel service was employed to distribute a self-administered questionnaire, which garnered a total of 1562 responses from wellness tourists in Finland, Lithuania, and the St. Petersburg area of Russia.…”
Section: Cross Cultural Differences In the Motivations Of Wellness To...mentioning
confidence: 99%
“…Its theoretical basis mainly covers modern health science, welfare economics, tourism sociology, and population geography and other subject knowledge. The research content mainly focuses on the conceptual connotation of health and wellness tourism (Lyulicheva et al, 2023), the health and wellness functions of health and wellness tourism (Sthapit et al, 2023), the dynamic mechanism of health and wellness tourism (Bočkus et al, 2023), the innovative development of health and wellness tourism, and the classification and evaluation of health and wellness tourism resources (Phuthong et al, 2023), spatial flow characteristics of health and wellness tourists (Zhou et al, 2023;Perschke et al, 2023) and other aspects. In aggregate, the extant body of scholarly inquiry pertaining to wellness tourism is notably copious.…”
Section: Introductionmentioning
confidence: 99%
“…As Lohmann & Danielson (2004: 76) refer, senior tourism is a dynamic market, where the characteristics and consumption patterns of individuals vary over time and are different today and tend to be different in the coming decades. Regarding the motivational factors for the search for wellness tourism products, Bočkus Vento, Tammi, Komppula, and Kolesnikova (2023) point to the existence of six motivational factors: status, beauty and appearance, personal development, nature and outdoor activities, socialization, and rest and relaxation (being the main factor, regardless of the nationality of the tourists).…”
Section: Introductionmentioning
confidence: 99%