White Hat Search Engine Optimization (SEO): Structured Web Data for Libraries

Abstract

White hat" search engine optimization refers to the practice of publishing web pages that are useful to humans, while enabling search engines and web applications to better understand the structure and content of your website. This article teaches you to add structured data to your website so that search engines can more easily connect patrons to your library locations, hours, and contact information. A web page for a branch of the Greater Sudbury Public Library retrieved in January 2015 is used as the basis for examples that progressively enhance the page with structured data. Finally, some of the advantages structured data enables beyond search engine optimization are explored.

Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities

“…Successive modifications to Google's algorithms 7 can have favoured the type of content that libraries publish. Libraries, by their very nature, use white-hat SEO techniques 8 to position themselves (Roslina & Shahirah, 2019;Scott, 2015) according to Google rules. Elements that add weight to visibility include using reputable backlinks in a natural way, using enriched formats, updating content regularly, generating content using synonyms and elements from related fields of meaning, avoiding duplicated content, promoting original quality resources, using visual features (images, graphs and videos) and optimizing websites for mobile devices.…”

Evolution of SEO: A Comprehensive Study of Methods and the Impact of AI

“…A comprehensive technique that prioritizes content quality is used by the Google Panda algorithm to evaluate and rank web pages. [11] Existing system is capable of identifying duplicated information, analyzing the quality of content to identify thin material, assessing user involvement, and recognising reliable sources. Websites that provide high-quality, unique, and interesting material are rewarded with higher ranks.…”

Search engine optimization (SEO) for digital marketers: exploring determinants of online search visibility for blood bank service

“…2.3.10 Robots. The purpose of robots is to communicate to SE how to engage with websites' content (Scott, 2015), and indicate which sections of websites are not to be indexed (Ziakis et al, 2019). Practically, robots have multilayered utilization: (1) prevention of duplicate content, (2) keeping sections of a website private, (3) specifying the sitemap location, (4) preventing SE from indexing, (Thakur et al, 2011) etc.…”