Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities

Vállez, Mari; Ventura, Anna

doi:10.1016/j.acalib.2020.102171

Cited by 17 publications

(14 citation statements)

References 38 publications

(34 reference statements)

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“…Using two different search engines (Google and Altavista), the authors identified the proper content curation and specific metadata aspects as factors affecting UA ranking in search engines. Their preliminary assumptions were confirmed in a more sophisticated way by a series of recent research efforts (Drivas et al, 2021;V allez and Ventura, 2020;Alhuay-Quispe, 2017).…”

Section: Strategic Information Systems For University Archivesmentioning

confidence: 80%

University archives: the research road travelled and the one ahead

Chrysanthopoulos

Drivas

Kouis

et al. 2021

GKMC

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Purpose University archives (UA) are the bridge between the past and the present and serve as a beacon for highlighting the contribution of academic institutions to society. Although the UA topic was introduced and formalized in the 1950s, the scientific research interest has increased significantly in the past two decades. This paper aims to provide insights into the UA research topic during the previous 15 years. Design/methodology/approach The combination of two well-established methods for performing literature review was deployed, aiming to identify, select and assess the research documents. Based on the selection criteria, 49 documents presenting research efforts around the UA topic were finally examined from the Scopus citation index. The selected studies have been classified into three main topics: strategic management of UA and the derived challenges, the educational contribution of UA and the strategic information systems for UA. Findings Some of the main findings are the lack of well-defined administrative policies, the low level of awareness and archival consciousness within the universities, the inadequacy of university archivists’ educational and training background, the need to use UA for building relationships with alumni and society, and finally, the need for metadata standardization by the UA management systems. Originality/value As a literature review around UA has not been conducted before, the reader will gain insights into the methods and research designs that other scholars had already applied to designate useful findings and results.

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Section: Strategic Information Systems For University Archivesmentioning

confidence: 80%

University archives: the research road travelled and the one ahead

Chrysanthopoulos

Drivas

Kouis

et al. 2021

GKMC

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“…From the results on the most effective social media platform, respondents strongly believe that Facebook has become the social media tool which every academic library should optimally utilise to its advantage. Facebook has contributed immensely to academic libraries because it enhances libraries' social visibility (Vállez & Ventura 2020). Facebook is also of assistance to academic libraries in the collection and sharing of academic content to a variety of library users timeously.…”

Section: Purposes For Utilising Social Mediamentioning

confidence: 99%

Trends and issues relating to social media utilisation in academic libraries: Experiences from the University of Limpopo subject librarians

Mogale

Bopape²

2023

S. Afr. j. inf. manag.

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Background: As social media tools spread across every aspect of human life, academic librarians were apt to be their early adopters to boost the service provision in academic libraries.Objective: Guided by Technology Acceptance Model, this article examined a variety of social media tools used by academic librarians; usage and usefulness of social media; organisational support provided to academic librarians to use social media; and the factors that impede usage of social media in academic libraries.Methodology: This article employed a qualitative research methodology through semi- structured interviews with 10 purposively selected academic librarians attached to the University of Limpopo library.Results: The results showed that respondents were mostly familiar with WhatsApp, Facebook, Twitter and Instagram, which they used in their personal capacity. However, in their work environment, they utilised the library blog and Facebook to market and promote library services and to liaise with their users in schools or faculties. Restrictions of access to social media platforms during working hours, lack of skills, own social media policy and management support in the form of training were found to be factors that impede social media usage by academic librarians.Conclusion: Social media have a great deal of potential to contribute immensely towards the delivery of information services in academic libraries, though they are neglected.Contribution: Incorporation of social media in library work environment requires social media policies and subject librarians to be well equipped with different kinds of social media platforms for the advantage of academic libraries and their users.

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“…The most notable studies to date have focused on the analysis of Web visibility in relation to specific areas such as politics (Mustafaraj et al , 2020), tourism (Rovira et al , 2010) or health (Cano-Orón, 2019), or the application of SEO strategies in different sectors predominantly involving business websites (Schultheiß and Lewandowski, 2021) or online media (Giomelakis and Veglis, 2015; Lopezosa et al , 2020). There have also been studies conducted with search engine positioning tools such as SEMrush (Vyas, 2019), Sistrix (Lopezosa et al , 2019; Vállez and Ventura, 2020) or Majestic (García-Carretero et al , 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

A study of the Web visibility of the SDGs and the 2030 Agenda on university websites

Vállez

Lopezosa

Pedraza-Jiménez

2022

IJSHE

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Purpose Universities play an important role in the promotion and implementation of the 2030 Agenda for Sustainable Development. This study aims to examine the visibility of information about the Sustainable Development Goals (SDGs) on the websites of Spanish and major international universities, by means of a quantitative and qualitative analysis with an online visibility management platform that makes use of big data technology. Design/methodology/approach The Web visibility of the universities studied in relation to the terms “SDG”, “Sustainable Development Goals” and “2030 Agenda” was determined using the SEMrush tool. Information was obtained on the number of web pages accessed and the queries formulated (query expansion). The content indexed by Google for these universities was compiled, and finally, the search engine optimization (SEO) factors applicable to the websites with the highest Web visibility were identified. Findings The universities analysed are content creators but do not have very high Web visibility in Web searches for information on the SDGs. Of the 98 universities analysed, only four feature prominently in search results. Originality/value Although research exists on the application of SEO to different areas, there have not, to date, been any studies examining the Web visibility of universities in relation to Web searches for information on the 2030 Agenda. The main contributions of this study are the global perspective it provides on the Web visibility of content produced by universities about the SDGs and the recommendations it offers for improving that visibility.

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Analysis of the SEO visibility of university libraries and how they impact the web visibility of their universities

Cited by 17 publications

References 38 publications

University archives: the research road travelled and the one ahead

University archives: the research road travelled and the one ahead

Trends and issues relating to social media utilisation in academic libraries: Experiences from the University of Limpopo subject librarians

A study of the Web visibility of the SDGs and the 2030 Agenda on university websites

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