Evolution of SEO: A Comprehensive Study of Methods and the Impact of AI
Abstract:The fundamental goal of search engine optimization (SEO) is to increase a webpage's visibility by assuring prominent placement on the first page of search results. Rather than inputting the complete website address or URL, users enter select words or phrases related to their search. Major search engines, such as Google, use web crawlers and ranking algorithms, such as the PageRank Algorithm, to evaluate website pages based on content quality and length of online access. As a consequence, the search engine anal… Show more
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