Evolution of SEO: A Comprehensive Study of Methods and the Impact of AI

Abstract

The fundamental goal of search engine optimization (SEO) is to increase a webpage's visibility by assuring prominent placement on the first page of search results. Rather than inputting the complete website address or URL, users enter select words or phrases related to their search. Major search engines, such as Google, use web crawlers and ranking algorithms, such as the PageRank Algorithm, to evaluate website pages based on content quality and length of online access. As a consequence, the search engine analyzes the input term or phrase, looking for related site pages and showing a complete list at the top of the Search Engine Results Pages (SERPs). This investigation also digs into the usage of AI-based content production and analysis technologies to improve SEO methods. It recognises the influence of generative technologies, such as OpenAI, on SEO. The report emphasizes the interconnectedness between SEO methods and AI breakthroughs, emphasizing their potential to revolutionize the digital world. A solid grasp of these dynamics enables digital practitioners and website owners to successfully utilize the possibilities of AI and traverse the always developing SEO landscape.