Which Broadcast Medium Better Drives Engagement?

Peacock, James; Purvis, Scott C.; Hazlett, Richard L.

doi:10.2501/jar-51-4-578-585

Cited by 39 publications

(15 citation statements)

References 13 publications

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“…The Tobii device uses infrared light to illuminate the eyes of the study participants; the infrared light hits the user’s eyes and several sensors on the monitor capture them, allowing the software to interpolate the positioning of the eyes [ 47 ]. According to the authors, Tobii allows identifying with excellent accuracy where users are looking.…”

Section: Methodsmentioning

confidence: 99%

The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

Levrini

Santos

2021

Behavioral Sciences

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Price is considered one of the most important attributes in consumer’s choice. On the other hand, consumer’s knowledge about price tends to be imprecise. This study aims at providing new insights analyzing consumers’ perception of retail store brand (focused on Skin Care Products) comparing with two other skin care products, a premium, and a popular national brand. Second, to analyze the association price versus quality variables in the purchasing decision process. Third, to demonstrate the influence of both, unconscious and cognitive process during the purchase choice intention. Through Neuromarketing tools and protocols (quantitative and qualitative), the study exposes participants to a blind test of the three products and asks participants to talk about their sensory impressions like scent, feelings, and products texture. Using facial electromyography (EMG) and eye-tracker devices we measured consumers’ responses when we introduced price and brand name variables, by this way comparing unconscious and cognitive responses. The findings showed that an unconscious decision could be change when new variables were revealed. The study showed how conscious price variable was the major influence in their purchase intention.

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Section: Methodsmentioning

confidence: 99%

The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

Levrini

Santos

2021

Behavioral Sciences

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“…Bambauer-Sachse e Gierl (2009) investigaram se havia diferenças entre a percepção do consumidor quando este assiste propagandas com elementos nostálgicos ou sem elementos nostálgicos. Peacock et al (2011) compararam propagandas de rádio e TV quanto à sua capacidade de gerar respostas emocionais e envolver os consumidores. Mai e Schoeller (2009), por sua vez, verificaram experimentalmente o efeito da propaganda para os consumidores, avaliando suas emoções, atitudes, compreensão e memória, concluindo que as propagandas mais memoráveis foram as que evocaram os sentimentos mais positivos.…”

Section: Análise Dos Dados E Apresentação Dos Resultadosunclassified

Influência da aversão à traição sobre o comportamento do consumidor: experimentos com produtos de segurança

Caldeira

Albino

Brantes

et al. 2015

Pensamento Contemporâneo em Administração

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ResumoEste artigo investigou a influência da aversão à traição no comportamento dos consumidores de produtos de segurança, propondo uma extensão ao trabalho de Gershoff e Koehler (2011). A literatura investigada discute o processo de tomada de decisão diante de condições incertas, a aversão ao risco e a aversão à traição. Foram realizados três experimentos com 525 universitários que escolheram entre dois carros idênticos equipados com diferentes air bags. Dentre os participantes, alguns eram aleatoriamente expostos à possibilidade de falha do air bag. Os experimentos verificaram se a escolha dos consumidores poderia ser influenciada por: tipo de traição; destinatário do produto (próprio respondente ou terceiros) e exposição a campanhas de direção defensiva. Os resultados evidenciaram a existência de aversão quando os indivíduos eram expostos à possibilidade de traição de um produto de segurança e que tal aversão levou os respondentes a escolherem de forma irracional os produtos de segurança. Palavras-chave:Comportamento do Consumidor. Tomada de Decisão. Risco. Aversão à Traição. Produtos para Segurança. AbstractThis article investigated the influence of betrayal aversion on consumer behavior regarding safety products, expanding Gershoff and Koehler's (2011) work. The investigated literature discusses the decision-making process in the face of uncertain conditions, risk aversion and betrayal aversion. Three experiments were conducted with 525 students who chose between two identical cars equipped with different air bags. Among the participants, some were randomly exposed to the possibility of air bag failure. The experiments verified if consumer's choice was influenced by: type of betrayal; product recipient (own respondent or other people) and exposure to defensive driving campaigns. The results showed the existence of aversion when individuals were exposed to the possibility of betrayal by a security product and that such aversion led respondents to choose irrationally security products.

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“…Also, facial electromyography (FEMG) offers a physiological measure of emotion and engagement. FEMG measures muscle activity in the face through small electrodes that track the contraction of muscle fibers from two main dimensions (frowning and smiling) (Peacock et al, 2011). FEMG has been effective in measuring consumers' emotional response to service recovery behaviors (Boshoff, 2012) and consumer-brand relationships (Reimann et al, 2012).…”

Section: Descriptive Statistics Of Sources and Types Of Datamentioning

confidence: 99%

Integrating Data-Driven Decision-Making in the Egyptian Hotel Industry: Revenue Management Perspective

Abdel-Aal

2017

Journal of Association of Arab Universities for Tourism and Hos

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This study presents a new model of intelligent pricing that concentrates on using data-driven decisionmaking (DdDM) as a new approach to hotel revenue management (RM). The study aims to assess the role of DdDM in leveraging hotel RM. The results were divided into three main parts. First, the findings indicated that (traditional data) observations, focus groups and structured interviews achieved the highest manager perceptions degrees, respectively. It is noted that (Digital data) electronic surveys, search engine queries and click stream approximately represent high degrees of perception, respectively. Eye-tracking data represents higher degrees of perception than facial electromyography one. Second, transactional, historical and marketing data approximately represent high degrees of manager perceptions, respectively. Also, hotel distribution sources revealed of the approximately perception to all sources. It was noted that hotel Res centers, integration with Res system, global distribution system and hotel website represent the highest degrees, respectively. Third, there was no significant relation between sources of data and using data-driven decision-making. On the other hand, the types of data, hotel distribution sources and managers' concerns about DdDM have positive and moderate relations with using DdDM. The results showed also, in line with expectations, a significant and positive correlation between using DdDM as an intermediate variable and pricing decisions.

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Which Broadcast Medium Better Drives Engagement?

Cited by 39 publications

References 13 publications

The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

The Influence of Price on Purchase Intentions: Comparative Study between Cognitive, Sensory, and Neurophysiological Experiments

Influência da aversão à traição sobre o comportamento do consumidor: experimentos com produtos de segurança

Integrating Data-Driven Decision-Making in the Egyptian Hotel Industry: Revenue Management Perspective

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