2008
DOI: 10.1348/014466607x241540
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When impulses take over: Moderated predictive validity of explicit and implicit attitude measures in predicting food choice and consumption behaviour

Abstract: Recent theories in social psychology suggest that explicitly measured attitudes are particularly valuable for the prediction of deliberate, controlled behaviour. In contrast, implicitly measured attitudes are assumed to be more important for the prediction of less controlled, more impulsive behaviour. Yet, conclusive evidence for the differential predictive validity of both measures is scarce. We hypothesized that limitations of different control resources would lead to functionally equivalent effects. In Stud… Show more

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Cited by 388 publications
(337 citation statements)
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References 41 publications
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“…Number of Pringles consumed served as our measure of impulse control. (Friese, Hofmann, & Wanke, 2008;Hofmann, Rauch, & Gawronski, 2007; Inhibition BIS/ BAS Study 5 n = 51 Lab study French participants…”
Section: Unhealthy Food Consumptionmentioning
confidence: 99%
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“…Number of Pringles consumed served as our measure of impulse control. (Friese, Hofmann, & Wanke, 2008;Hofmann, Rauch, & Gawronski, 2007; Inhibition BIS/ BAS Study 5 n = 51 Lab study French participants…”
Section: Unhealthy Food Consumptionmentioning
confidence: 99%
“…Avoid looking at the banner ads on top of the screen while reading and answering the selfcontrol scenarios (Based on Gailliot et al, 2007; (Friese, et al, 2008;Hofmann, et al, 2007; …”
Section: Attention Controlmentioning
confidence: 99%
See 1 more Smart Citation
“…2 We tested for main effects of training on these behaviors, but also considered the hypothesis that training might improve self-control only among participants with a predisposition to engage in that behavior (cf. Govorun & Payne, 2006, Friese, Hofmann, & Wänke, 2008. We measured these predispositions by assessing implicit attitudes towards both targets (chocolate, Asian people) using Implicit Association Tests (IATs; Greenwald, McGhee, & Schwartz, 1998) and used these measures to assess whether training effects were moderated by implicit attitudes.…”
Section: Dependent Variablesmentioning
confidence: 99%
“…For example, upon becoming aware of a situational cue implying the importance of considering ones attitude toward an object, an individual may attempt to retrieve a previously stored evaluation of the attitude object, or actively construct an attitude, both of which are reflective and active processes (Fazio et al, 1986). Several theories thus suggest that explicit measurement of attitudes is particularly valuable for the prediction of deliberate controlled behaviour (see Friese, Hofmann, & Wanke, 2008). Explicit self-report measures serve to assess such deliberate evaluations.…”
mentioning
confidence: 99%