When do stereotypes become really consensual? Investigating the group-based dynamics of the consensualization process

When talking makes you feel like a group: The emergence of group-based emotions

“…These authors predicted that social interaction would have a similar effect on consensus because common group membership triggers expectations to agree on issues relevant to the shared identity. As expected, social interaction increased stereotype consensus, and this effect was especially robust for outgroup stereotypes (Haslam et al, 1998;Stott & Drury, 2004;Thompson, Judd, & Park, 2000). Crucially, social interaction led to more ingroup stereotype consensus only when the interaction occurred in an intergroup context, that is, when it was preceded by a discussion about the outgroup.…”

“…One type of group-based cognition is group consensus. Haslam et al (1998) showed that making the intergroup context explicitly salient enhances stereotype consensus. These authors predicted that social interaction would have a similar effect on consensus because common group membership triggers expectations to agree on issues relevant to the shared identity.…”

Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

“…'Salience' or 'accessibility' of an SI refers to the activation of the SI conceptual structure in the individual's self-concept through spontaneous self-categorization in response to social contexts and stimulus cues (Reed, 2002). A salient SI entails that group members describe themselves more in terms of their social group, a process called self-stereotyping (Haslam et al, 1998;Rijswijk et al, 2006). This process involves depersonalization, wherein individuals define themselves interchangeably with other group members (Haslam et al, 1998) and adopt attitudes and behaviors that are stereotypical to the group (Turner, 1987).…”

The importance of social structure and social interaction in stereotype consensus and content: is the whole greater than the sum of its parts?

“…The consensus coefficient was computed by counting the number of times each trait that a participant selected was also selected by other participants in the same condition and dividing this number by the maximum number of times which those traits could have been selected by those other participants (i.e. 3(n À 1)) (Haslam et al, 1998b). To calculate evaluation scores, a post-test questionnaire was developed using 9-point scales rating the positive and negative valance of each of the 20 adjectives used in the main study.…”