2009
DOI: 10.1016/j.jbusres.2008.04.002
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Identity salience and shifts in product preferences of Hispanic consumers: Cultural relevance of product attributes as a moderator

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Cited by 43 publications
(25 citation statements)
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“…Also findings show that immigrants' ethnic identity and acculturation to the host culture are two different, albeit linked, processes and one does not exclude the other. These findings confirm previous works (Chattaraman et al 2009 showing that a strong ethnic identity does not prevent immigrants from assimilating to the host culture.…”
Section: Discussionsupporting
confidence: 92%
“…Also findings show that immigrants' ethnic identity and acculturation to the host culture are two different, albeit linked, processes and one does not exclude the other. These findings confirm previous works (Chattaraman et al 2009 showing that a strong ethnic identity does not prevent immigrants from assimilating to the host culture.…”
Section: Discussionsupporting
confidence: 92%
“…The unidimensional model assumes that the immigrant adopts the host culture while decreasing or losing emphasis on aspects of the ethnic heritage culture (Arends-Tóth & van . The adaptation to the host culture and the loss of the heritage culture are non-sequitur outcomes of immigration in which an individual maintains the home culture and simultaneously acquires the host culture (Chattaraman, Rudd, & Lennon, 2009). Immigrants may consume both home-and hostculture-related offerings (Askegaard et al, 2005).…”
Section: Bidimensional Acculturationmentioning
confidence: 99%
“…Certain situations or interactions may increase the salience of a student or athlete identity, or heighten the conflict student-athletes experience in trying to fulfill the duties of multiple roles. Studies in social psychology indicate that situational factors influence identity salience and conflict (Aquino, Freeman, Reed, Lim, & Felps, 2009;Chattaraman, Rudd, & Lennon, 2009;Ross & Nisbett, 1991;Yip, 2005). Prior research indicates that organizational context-including athletic department culture, relationships with coaches, and academic advising-has implications for student-athlete development (Andrassy, Svensson, Bruening, Huml, & Chung, 2014;Paule & Gilson, 2010).…”
Section: Situations Of Identity Salience and Conflictmentioning
confidence: 99%