2019
DOI: 10.14763/2019.4.1434
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WhatsApp and political instability in Brazil: targeted messages and political radicalisation

Abstract: In the 2018 presidential election, Brazil elected a fringe congressman, Jair Bolsonaro, despite his radical rhetoric that would suffice to shake the public image of any candidate in the world and the lack of traditional resources of his campaign. One of the hypotheses for this electoral success is that his campaign built a specific communication strategy that used internet platforms to communicate directly with different groups of voters. We describe the Brazilian electoral scenario of 2018, focusing on the us… Show more

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Cited by 57 publications
(56 citation statements)
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References 17 publications
(29 reference statements)
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“…One of the workarounds of the alternative health channels is using other social media platforms, such as Telegram or WhatsApp, to ensure the content circulation and the perception of community in and out of YouTube. WhatsApp is one of the most popular information resources for Brazilians (Deloitte, 2019), and it has favored the spread of health and political misinformation in the last years (Smallman, 2018;Evangelista and Bruno, 2019;Resende et al, 2019). In addition to enabling constant interactions with community members, these WhatsApp and Telegram groups encourage the sharing of audience testimonials, which are used in new videos aiming to demonstrate the effectiveness of alternative therapies and courses promoted by the channels.…”
Section: Discussionmentioning
confidence: 99%
“…One of the workarounds of the alternative health channels is using other social media platforms, such as Telegram or WhatsApp, to ensure the content circulation and the perception of community in and out of YouTube. WhatsApp is one of the most popular information resources for Brazilians (Deloitte, 2019), and it has favored the spread of health and political misinformation in the last years (Smallman, 2018;Evangelista and Bruno, 2019;Resende et al, 2019). In addition to enabling constant interactions with community members, these WhatsApp and Telegram groups encourage the sharing of audience testimonials, which are used in new videos aiming to demonstrate the effectiveness of alternative therapies and courses promoted by the channels.…”
Section: Discussionmentioning
confidence: 99%
“…Memes, emojis, and images were at the center of the discursive battle to build pro-Bolsonaro interpretive frameworks. His campaign, as Evangelista and Bruno (2019: 17) noted, used social media “to exacerbate political feelings [already] present in the political debate.”…”
Section: Case Study and Methodsmentioning
confidence: 99%
“…Even in the absence of a negative economic environment, intense electoral and political competition can foster the conditions in which the kind of rumors that increase collective violence can emerge (Bagozzi 1977;Farooq 2018). In contexts of high electoral competition, parties face incentives to create WhatsApp groups to mobilize voters (Cheeseman et al 2020;Farooq 2018;Moura and Michelson 2017) and to circulate outrageous information through them to benefit from the emotional effects that polarization can generate (Evangelista and Bruno 2019;Farooq 2018;Iyengar and Massey 2019;Marcus, Neuman, and MacKuen 2000). To the extent that this information can include violenceinducing rumors, electoral polarization can lead to dreadful acts of collective violence (Ward 2020).…”
Section: The Dissemination Of Rumorsmentioning
confidence: 99%