“…Some scholars focus on the very nature of journalism as a social phenomenon versus its economic dimension and in particular the tendency towards market-driven journalism (Cohen, 2002); others discuss the extent to which online journalism adapts itself to the unique features of the internet, interactivity in particular (see, for example, Deuze, 2003;Deuze et al, 2007;Quandt, 2008); a large cluster of studies addresses questions regarding the identity of online journalists and the difference, if it exists, between 'professional' online journalists and other online news providers, bloggers in particular (e.g. Agarwal and Barthel, 2015;Allan, 2003;Deuze et al, 2007;Gans, 2007;Singer, 2003Singer, , 2007; very close to this last cluster of studies, are studies that address the influence of the new online environment on journalists' perceptions regarding their roles in society (O'Sullivan and Heinonen, 2008;Vobič and Milojević, 2013) and consequently the linkage between perceptions regarding roles, on the one hand, and professional values and norms on the other (on this linkage, see for example, Plaisance and Skewes, 2003). The current study follows this last group of studies that address the connection between roles of (online) journalism and associated values and norms.…”