What Happens When Asian Chic Becomes Chic in Asia?

“…The wealthy building homes around West Lake have looked more to Europe for their exotic, adding turrets and other flourishes, some to demonstrate their own European experiences-such as the entrepreneur who worked in Germany then came back to Hanoi, opened a German sausage enterprise, and built a house intended to resemble Les Invalides (Schutte, 2007)-and others who are emulating. Other claims to individuality may be made through dress; Ann Marie Leshkowich and Carla Jones have written about the role and exoticization of ethnic minority dress in fashion as a demonstration of global consumption knowledge (Leshkowich and Jones, 2003).…”

Section: Consumption and Leisurementioning

confidence: 99%

Middle Class Landscapes in a Transforming City: Hanoi in the 21st Century

Drummond

2011

The Reinvention of Distinction

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Hanoi at the end of 21st century's first decade presents an urban landscape that is often described primarily as "chaotic". Chaos is certainly the impression left by the traffic-which almost all foreign visitors comment upon, as do most Hanoians, too-and the streetscapes which juxtapose buildings of different decades and centuries, architectural styles, functions, and states of repair, side-by-side. Chaotic also seems to describe the markets, the sidewalks, the jumble of advertising signage, and the noise of everyday life in the city.This city, which in 2010 celebrated its millenial anniversary, seems, upon closer inspection, to sit uneasily between old and new. The weight of those thousand years-and particularly the last one hundred or so-certainly hangs heavy over the built environment and the social and political discourse on the city. But the new is also certainly making its mark, scoring deep inroads into the built environment and its historical character. Observation of satellite images of the city (e.g. from Google Maps) reveals not only the clear enduring outline of the citadel, home of the pre-colonial emperors, but the small irregular streets of the pre-colonial Thirty-Six Streets, and the grid-patterned boulevards of the European-built colonial quarters to the south. But following the dike road out past West Lake on these maps also reveals the landscape alterations of a much more recent past-the densely villa-infested shores of West Lake and the river bank, then, almost at the Thȃng Long bridge, the high-rise towers and orderly townhouses of Ciputra, or Nam Thȃng Long, the private gated community ("international city" according to its builder) with its massive gate (modelled on the Brandenburg Gate) onto the airport highway, and, cleverly, its road inwards from the gate in the shape of the Eiffel Tower. Following the map further to the south reveals the transformation of the area around the Daewoo Hotel and zoo, with its wide new roads and new government buildings, and even further

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“…Due to the market-like characteristics in the field of gay desire, gay men's personal ads highlight what they come to think as their 'value' in order to attract their erotic choices. Through the 'Orientalist gaze', Asian men 'self-Orientalize' (Kondo 1997;Leshkowich and Jones 2003) themselves as a form of commodifying and objectifying themselves to become desirable to 'rice queens'. Orientalism also includes ideas of colonialism, control, and domina tion, also manifested in the rice queens' erotic habitus demonstrated by Gawthorp in his me moirs.…”

Section: The Erotic Habitus In Craigslist's Personal Ads and Rice Quementioning

confidence: 99%

“…The idea of self-Orientalization is developed by Kondo (1997) and by other fashion stu dies scholars such as Leshkowich and Jones (2003). Kondo advances this notion to mean 'autoexoticization' (taken from Savigliano 1995), wherein Asians incorporate 'Western gaze' (in this thesis, 'Orientalist gaze') to reinscribe Orientalism (Kondo 1997: 84).…”

Section: 'Self-orientalizationasian Men's Subjectivities and Erotic Cmentioning

confidence: 99%

Potatoes and rice : exploring the racial politics of gay men's desires and desirability

Daroya¹

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What Happens When Asian Chic Becomes Chic in Asia?

Cited by 17 publications

References 16 publications

Fashion and Faith in Urban Indonesia

Fashion and Faith in Urban Indonesia

Middle Class Landscapes in a Transforming City: Hanoi in the 21st Century

Potatoes and rice : exploring the racial politics of gay men's desires and desirability

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