The recent global economic crisis has called into question triumphalist narratives of neoliberal capitalism and its global uniformity. In this introduction to the special issue on Vietnam, we examine Vietnamese “market socialism” as a fertile site for considering how transnational neoliberalism and state socialism have intersected to shape knowledge, governmentality, and everyday cultural practices. We ask, how does the endurance of socialist interpretive frameworks and logics of morality contest or rework neoliberalism and its global modes of regulation? Conversely, how might socialist continuities work in conjunction with neoliberalism to affirm its basic tenets? We argue for an understanding of transnational neoliberalism as a globally diverse set of technical practices, institutions, modes of power, and governing strategies informed by cultural and historical particularities. We caution against addressing “neoliberalism” as a uniform project that signifies the retreat of government or the triumph of a global market economy that fetishizes the “free”; instead we call for more attention to the ways in which socialism is deeply, though unevenly, woven into particular cultural forms, political practices, and historical legacies to ask, What if anything is unique about “neoliberalism” in socialist Vietnam, and to what extent is neoliberalism a useful lens for thinking through contemporary socioeconomic change in Vietnam?

Over the past four decades, petty traders in Bén Thành market (Ho Chi Minh City) and Vietnamese officials have experienced and propelled rapid economic, political, and social transformations entailing reconfigurations of class and gender. Exploring the co-construction of class and gender through state and individual narratives and performances, I here make three contributions to anthropological scholarship on socialism and late, post-, and market socialism. First, I highlight the importance of associative gendered logics to government efforts to deploy new, morally compelling notions of class. Second, I demonstrate that socialist constructions of gender and class are not simply imposed on resistant subjects but also internalized as meaningful structures of sentiment, even among those otherwise ambivalent toward state authority. Third, I reveal that state socialist logics provide fertile ground for those enframed to exercise strategic essentialism (Spivak 1995) that affords symbolic or material advantage, even as it might also reproduce marginality. [class, gender, socialism, Vietnam, petty traders]

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By the 1990s, Doi Moi had sparked both desire for profit and suspicion of wealth as a threat to traditional Vietnamese morality. This article explores how one successful businesswoman responded by attributing her prosperity to Buddhist piety. In rejecting the Confucian ethics favored by businessmen, she advanced an interpretation of traditional morality more accommodating of women and defended her class privilege as righteous. Her narrative draws attention to individual performances of class as a means both to justify one's own status and to contribute to the gendered, political, religious, and moral discourses through which class stratification comes to be seen as natural.

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