What do politicians do on Twitter? Functions and communication strategies in the Spanish electoral campaign of 2016

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“…Twitter was mainly used as a call for public or media acts, as retransmission channel for public meetings or speeches at the urban area, election debates in the mass media. In the same way that recent researches warned of the use of Twitter for the diffusion of their proposals (López-Meri, Marcos-García & Casero-Ripollés, 2017) or how the new parties were just as prolific on Twitter as the traditional ones (Gó mez-Calderó). This was mainly related to directive speech acts (Searle 1976, Austin, 2003.…”

“…The use of social media depends on parties' characteristics and on their adaptation of the parties to the digital communication according to their goals, organization and power situation (Borge & Esteve, 2017). For that matter, a research based on the Spanish 2016 election, shows the media hybridization and differences among parties characteristics (López-Meri, Marcos-García & Casero-Ripollés, 2017). The use of social media offers both challenges and opportunities in online political communication (Borge & Esteve, 2017).…”

Palabra de candidata. La limitada influencia del género en el discurso electoral en Twitter

“…Esta circunstancia ha resultado especialmente destacada en aquellos estudios sobre el papel de la plataforma de microblogging Twitter en los procesos de movilización ciudadana y, específicamente, en las campañas electorales. A este respecto, algunos análisis recientes destacados sobre la campaña 2.0 de las últimas elecciones generales en España (2016) (Abejón & Mayoral, 2017;Campos, 2017;Gómez, Roses & Paniagua, 2017;López, Marcos & Casero, 2017), coinciden en subrayar que partidos y líderes tienden a reproducir las lógicas comunicativas y estructurales propias de la comu-nicación convencional, lo que se traduce en unidireccionalidad, argumentos programados y carencia de interacción efectiva (López, Cano & Argilés, 2016;Galán, 2017).…”

Electors are from Facebook, political geeks are from Twitter: Political information consumption in Argentina, Spain and Venezuela

“…Twitter is a way of accessing the traditional media in a digital version, not only to follow their corporate profiles, but also because the common practice by journalists of linking their content to external media, directing traffic to internet websites, even occasionally recommending content produced by their competition (Noguera, 2013). In addition, many politicians use Twitter because it allows them to address mass audiences and interact with the electorate without the mediation of journalists (Casero-Ripollés, 2008;López-Meri et al, 2017). Twitter serves them as a way to generate news and gain media presence in an attempt to impose their own agenda over the media agenda (Strömbäck, 2008) and even to control public discourse (Broersma;Graham, 2013).…”