Website performance and behavioral consequences: A formative measurement approach

Dickinger, Astrid; Stangl, Brigitte

doi:10.1016/j.jbusres.2011.09.017

Cited by 105 publications

(64 citation statements)

References 55 publications

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“…Since selling and purchasing over the internet carries distinct characteristics [27], [33], [63], [127] traditional marketing models, developed specifically to support offline marketing, cannot be used to fully explain and assess marketing efforts of firms trading online [45], [53]. Consequently, a significant amount of work has been done to either extend established marketing models to include elements of digital marketing [23] or build new theoretical paradigms [68] to assess and evaluate marketing over the web.…”

Section: Introductionmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

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The aim of this study is twofold; firstly, to develop a comprehensive measure that quantitatively assesses an e-store's web appeal, and secondly, to propose a framework that evaluates effectiveness of online marketing efforts in terms of overall appeal of e-tailing sites. The paper adopts a hybrid approach to website assessment which involves studying both information system elements and dimensions of e-marketing to define and measure the concept of web appeal. A total of five information system elements and seven e-marketing elements were identified as essential components of web appeal, and were used to build a measurement instrument. The instrument's validity was confirmed by testing it across 80 e-stores in the Middle East and its usefulness with respect to the identification of an e-store's strengths and weaknesses was established. In addition to being a measure of overall web appeal, the instrument also contributes towards conceptualization of a theoretically sound framework that aligns elements of web appeal to e-marketing objectives. This model provides a systematic criteria for comparing websites, and offers valuable insights into how website attributes can be used to achieve desired performance in terms of attracting, engaging, and retaining customers, as well as competing with rival stores.

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Section: Introductionmentioning

confidence: 99%

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Abdallah

Jaleel

2015

J. theor. appl. electron. commer. res.

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“…In the current study, perceived fashion website quality is represented by three dimensions, having a multi-dimensional second-order structure as suggested by Dickinger and Stangl [9]. The information and technical quality dimensions emerge as the most relevant in shaping the overall perceived fashion website quality.…”

Section: E-business -State Of the Art Of Ict Based Challenges And Solmentioning

confidence: 88%

“…Ref. [9,23,24]). Here, we follow the deinition of [8] for perceived website quality, meaning the users' evaluation on a website's features that meet their needs and relect the overall excellence of the website.…”

Section: Drivers Of Performance Expectancymentioning

confidence: 99%

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Customers’ Online Interaction Experiences with Fashion Brands: E-Information and E-Buying

Loureiro¹

2017

E-Business - State of the Art of ICT Based Challenges and Solutions

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Online platforms (such as websites, blogs, social networks, crowdsourcing) enable consumers to interact with companies and brands in new ways. This chapter is the irst atempt to go further and analyse how perceived fashion website quality, social inluence and recommendation, credibility, and experience inluence fashion consumer behaviour, considering performance expectancy as the core element of online trust, satisfaction and word-of-mouth. The proposed model is tested in the context of the fashion industry. Data comprises a sample of generation Y users of fashion websites to get information and buy clothes. In order to collect data, convenience mall-intercept sampling (Lisbon city centre area) served to draw a broad cross-section of consumers. Researchers used tablets to be used by consumers to answer the online survey. The inal sample consisted of 312 participants. The instruments employed were adapted from previous studies and pilottested with a group of master's students to verify the clarity of meaning and comprehension. Findings reveal the stronger inluence of perceived quality and experience on the performance expectancy. Performance expectancy, in turn, exercises a positive efect on satisfaction and word-of-mouth.

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“…Other important features are the adequate use of pictures (Lee & Gretzel, 2012), the quality of the information provided (Choi, Lehto & Oleary, 2007) and the perceived usefulness and ease of use (Dickinger & Stangl, 2013).…”

Section: The Official Destination Website (Odw)mentioning

confidence: 99%

Comunicación y branding en los sitios web nacionales de turismo

Cavia

Castro

2015

Cuadernos.info

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Los sitios web oficiales son herramientas básicas para la difusión de la imagen de los destinos y para la promoción de sus marcas. Las Organizaciones Nacionales de Turismo conocen la importancia de crear, gestionar y actualizar un sitio web oficial para comunicarse con sus visitantes reales y potenciales. Este artículo presenta un análisis de la calidad de los sitios web turísticos oficiales de cinco países –España, Brasil, Argentina, Chile y China–, mediante la aplicación del Índice de Calidad Web. Los resultados muestran que el sitio web turístico oficial de mayor calidad es el de España, seguido del de Argentina, Chile, Brasil y China. El estudio revela también que los sitios web turísticos nacionales necesitan mejorar especialmente en lo que respecta a interactividad, capacidad persuasiva y comercialización.

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Website performance and behavioral consequences: A formative measurement approach

Cited by 105 publications

References 55 publications

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Website Appeal: Development of an Assessment Tool and Evaluation Framework of E-Marketing

Customers’ Online Interaction Experiences with Fashion Brands: E-Information and E-Buying

Comunicación y branding en los sitios web nacionales de turismo

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