Abstract:Online platforms (such as websites, blogs, social networks, crowdsourcing) enable consumers to interact with companies and brands in new ways. This chapter is the irst atempt to go further and analyse how perceived fashion website quality, social inluence and recommendation, credibility, and experience inluence fashion consumer behaviour, considering performance expectancy as the core element of online trust, satisfaction and word-of-mouth. The proposed model is tested in the context of the fashion industry. D… Show more
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