Comunicación y branding en los sitios web nacionales de turismo

Cavia, José Fernández; Castro, Daniela

doi:10.7764/cdi.37.682

Cited by 9 publications

(3 citation statements)

References 38 publications

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“…The official destination website needs to be considered as a constant and dynamic process with the interaction of its all stakeholders (Kanazawa et al, 2021). Fernández Cavia andCastro (2015), in their study aiming to evaluate the quality of official destination websites, similarly emphasize that destination managers should overcome the conceptualization of official destination websites as an information distributor and pay more attention to creating connections and interactions with users, visitors and potential tourists. According to the authors, in the coming years the web will gradually increase its impact in tourism sector and destination websites will continue to play a fundamental role in tourism communication.…”

Section: Official Destination Websites and Interactionmentioning

confidence: 99%

The Role ofOfficial Websites in Destination Branding: A Systematic Literature Review

Rol,

Sert

2023

TR1010

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In this study, it is aimed to examine the role of official destination websitesin destination branding processes. In theresearch, a systematic literaturereviewhas been applied. There were 58 related studies in total, and after inclusion and exclusion process finally a total of 36 studies were included in the systematic literature review.The main research themes of the studies reviewed in the research are; destination brand image, website features, interaction and finally destination brand personality.Official destination websitesare important in providing the information that potential tourists need from a reliable source. As a result, while these websites provide useful and reliable information for travelers, their interaction features are not at a satisfactory level. Therefore, it is suggested that these websites should also have interaction opportunities for users such as sharing experiences and communicating among each other and with destination representatives.

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Section: Official Destination Websites and Interactionmentioning

confidence: 99%

The Role ofOfficial Websites in Destination Branding: A Systematic Literature Review

Rol,

Sert

2023

TR1010

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“…Websites and social media are sources of reference information for potential tourists regarding the tourist destinations' descriptions to be visited. Fernandez-Cavia and Castro [18] explained that websites play a basic role in tourism communication, so it is essential always to improve the quality of official tourism websites regularly and rely on innovative systems.…”

Section: Alternative Strategy To Contain Catastrophic Situationmentioning

confidence: 99%

The Impact of Pandemic on Bancakan Salak Cultural Tourism

Firdaus¹,

Suksmawati²,

Hapsari³

et al. 2022

JITODE

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This second-term research examined the dynamics of Bancakan Salak cultural tourism after being hit by the COVID-19 pandemic. Knowing how the tourism strategy was implemented in the times of pandemic and what were the tips to be able to survive in this limited condition were two interesting things this article studied. Like many other tourist attractions, Bancakan Salak cultural tourism was also affected by the pandemic. Yet, as previous research has concluded, Galengdowo's local society had three essential traditional values reflected in Bancakan Salak cultural tourism that helped them to get through this situation. These three values were collectivism, gratitude, and almsgiving. These three values also created further key concepts in responding to the pandemic, the importance of resilience, and innovation. Using qualitative method (in-depth interview) combined with the observation participatory method, and also ABCD (asset-based community development), this article highlighted the crucial role of human basic needs resilience and socio-cultural resilience. Because in the era of globalization nowadays, connectivity had proven could be substituted by collectivism, gratitude, almsgiving, and other traditional values that hold tight the element of togetherness. This article also highlighted the role played by cultural assets and personal assets to build villages' capacity. In the end, Bancakan Salak and its tourism industry in Galengdowo was hit by the pandemic and Galengdowo's local society responded with resilience and innovation.

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“…In this sense, Neuendorf (2002) underlines that "the goal in creating codebooks and coding forms is to make the set so complete and unambiguous as to almost eliminate the individual differences among coders" (p. 132). Therefore, the codebook created for this study is composed of 36 items (see Annex) based on previous research in the field (Bastida and Huan, 2014;Córdova-Morán and Freixa, 2017;Correa and Nakamura, 2016;del VastoTerrientes et al, 2015;Diaz-Luque and López-Catalán, 2012;Fernández-Cavia and Castro, 2015;Fernández-Cavia et al, 2014;Fernández-Cavia and Huertas, 2009;Ibáñez and Rodríguez-Villalobos, 2012;Piñeiro-Naval, Igartua and Rodríguez-de-Dios, 2015;Šifta, 2016;Túñez-López, Altamirano and Valarezo, 2016;Yang 2016). They refer mainly to general tourist information, types of tourism promoted by municipalities, accommodation and use of city brand.…”

Section: Sample and Codebookmentioning

confidence: 99%