“…Furthermore, most research has focused on private-sphere behaviours, such as green consumption (Koller et al, 2011), while there are fewer studies on public-sphere behaviours, such as environmental activism (Stern, 2000). Researchers should focus on impactful domains, such as sustainable transportation, meat consumption and renewable energy (Thøgersen, 2022). Impactful SCBs can be investigated at different levels (e.g., consumer, industry, country).…”