Are religious consumers less wasteful? If so, to what extent and by what mechanisms does religiosity motivate consumers to reduce food waste? To address these questions, this study proposes a conceptual model and evaluates it empirically using PLS‐SEM and data from 583 consumers. The results reveal that religiosity encourages food waste reduction. Specifically, religiosity is positively related to consumer attitudes, activism and personal and subjective norms to reduce food waste. Consumers’ activism and personal norms are significant mediating mechanisms that convey the impact of religiosity on food waste reduction intentions. Interestingly, however, consumers’ attitudes and subjective norms show no significant effects on their food waste reduction intentions. In addition, perceived behavioural control (PBC) appears to be an important determinant of consumer intentions, but it plays a direct role rather than a moderating role. These results extend the previous literature by (a) proposing novel intervening mechanisms to explain the understudied religiosity‐consumer behaviour relationship and (b) shedding light on the controversy regarding the additive versus moderating effect of PBC. Ultimately, this study provides a basis for religious‐based interventions for policy makers and marketers as well as ideas to motivate food waste reduction at the consumer level.
Sustainable consumer behavior (SCB) gained significant attention given the relevance it bears for a broad set of actors. Since most of the relevant literature is rooted in western countries, researchers and policymakers implicitly assume that behaviors in developing countries tend to replicate those in developed countries. This review, based on seventy-one articles published since 2000, questions such assumption by analyzing the empirical research on SCBs in the Middle East and North Africa (MENA), a distinctive region that has been so far overlooked by mainstream research. Results reveal that most MENA-based papers are rooted in traditional frameworks of the rationalistic stream and that environmental values represent a key driver of SCB, while habits and socio-demographics are relegated to a negligible role. This study provides an added value by synthesizing the fragmented evidence on the topic and discussing aspects emerging as peculiar of the MENA and differentiating the latter from other societies.
The current paper investigates the interactions between perceived benefits and risks of outsourcing and outsourcing adoption from hoteliers' perspective. It is basically argued that, managers' perceived benefits and risks of outsourcing shape its adoption levels; both currently and in the future. Utilizing a representative sample of hotels in Egypt, the current study collected data from 123 hotels using a 32-hotel activity list. The results indicated that although managers' perceived benefits of outsourcing have a positive effect on the current level of outsourcing (CLO), it has indirect effect on the desired level of outsourcing (DLO). Interestingly, the results confirmed that the CLO mediates the relationship between managers' perceived benefits and DLO. Moreover, although the perceived risks of outsourcing moderate the relationship between CLO and DLO, the results were not significant. These findings have important implications for both theory and practice.
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