“…Empirical studies in multiple cultures and hotspots across the world indicate that sincere attachment to sacred values entails: 1) commitment to a rule-bound logic of moral appropriateness to do what is morally right no 45 matter the likely risks or rewards, rather than following a utilitarian calculus of costs and consequences (Atran, 2003;Bennis, Medin, & Bartles, 2010;Ginges & Atran, 2011), 2) immunity to material tradeoffs, coupled with a "backfire effect," where offers of incentives or disincentives to give up SVs heighten refusal to compromise or negotiate (Ginges et al, 2007, Dehghani, et al, 2010, 3) resistance to social influence and exit strategies (Atran & Henrich, 2012;Sheikh, Ginges, & Atran, 2013), which leads to unyielding social solidarity, and binds genetic strangers to voluntarily sacrifice for one another, 4) insensitivity to spatial and temporal discounting, where considerations of distant places and people, and even far past and future events, associated with SVs significantly outweigh concerns with here and now (Atran, 2010;Sheikh, et al, 2013), 5) brain-imaging patterns consistent with processing obligatory rules rather than weighing costs and benefits, and with processing perceived violations of such rules as emotionally agitating and resistant to social influence (Berns, et al, 2012;Pincus, LaViers, Prietula, & Berns, 2014). Understanding the way SVs influence decision-making, leading to deontic judgments and choices in disregard for material interests, is necessary but not sufficient to explain how they may influence extreme and costly behaviors.…”