Voter Intention to Use E-Voting Technologies: Security, Technology Acceptance, Election Type, and Political Ideology

Choi, Sunghyun; Kim, Byung Cho

doi:10.1080/19331681.2012.710042

Cited by 40 publications

(44 citation statements)

References 42 publications

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“…This value is particularly greatest and demonstrates that the voters' attitude toward PML-N is mainly dependent on the party loyalty and the contribution of socialization process in shaping the attitude of voters is comparatively less than the voters' loyalty with PML-N. The model data also confirms the significant and positive relation with attitude toward party and voting preferences this finding confirms the study result of many researchers including Cwalina, Falkowski, Newman, 2010;Dermody, Lloyd and Scullion, 2010;Choi and Kim, (2012).…”

Section: Structural Equation Modeling For Pml (N)supporting

confidence: 92%

“…The model of Political brand equity hypothesizes that party awareness, party association, party image and party loyalty has profound and positive impact on the attitude of the voters' toward political parties (Choi and Kim, 2012). The aforementioned constructs of the political brand equity model reveals the importance of these variables in the development of party equity (Cwalina, Falkowski, Newman, 2010).…”

Section: Attitude and Voting Preferencesmentioning

confidence: 99%

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Political Brand Equity Model: The Integration of Political Brands in Voter Choice

Ahmed

Lodhi

Ahmad

2015

Journal of Political Marketing

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The voters' choices about political parties have many similarities in how they make their choices about commercial brands. Therefore, political parties are now constantly applying the concept and strategies of brand management to make the political product attractive, appealable, trustable, differentiable, source of long-term relationship and decision-making driver. Furthermore, the political parties have to play an active role in the community's political socialization processes which are relying heavily on the branding strategies. Because, the community's social gregariousness have profound effect on the electorates' propensity to participate in the politics that constitutes the party equity. This study has deeply explored and broadened the concept of party equity analogous to commercial brand equity typology by developing a politics specific brand equity model. This model demonstrates the integration of political brands in voter choice. Empirically, this model has been validated by collecting 550 valid-responses from the constituency of District Gujrat, Pakistan. A careful analysis of these responses through SEM methodology has revealed that political parties vary according to the outcomes of their role in the political socialization process of the communities, loyalty and voters Downloaded by [New York University] at 22:46 29 May 2015 2 attitude. Those parties, that have favorable role in socialization process, have strong party knowledge and thus have high party equity as compare to competing political parties, which have weak position of party knowledge. Similarly, this study provides the roadmap and guidelines for the political parties to manage their party equity. Similarly, the model would be able to facilitate political parties in comparing different constituencies on the basis of their diversified social dynamics and political knowledge and in the development of constituency based manifesto, may also be termed as "Localized Manifesto" to further enhance their vote bank.

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Section: Structural Equation Modeling For Pml (N)supporting

confidence: 92%

Section: Attitude and Voting Preferencesmentioning

confidence: 99%

Political Brand Equity Model: The Integration of Political Brands in Voter Choice

Ahmed

Lodhi

Ahmad

2015

Journal of Political Marketing

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“…We draw a distinction between empirical studies that focus on 'intent' to iVote, which are usually based on the hypothetical scenario of whether a prospective voter would use iVoting if given the opportunity (e.g. Powell et al (2012); Christian Schaupp and Carter (2005);Choi and Kim (2012)), on the one hand, and empirical studies that are based on actual trials of iVoting on the other. It is the latter literature which constitutes our main point of theoretical departure (Table 1 provides an overview).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

“…In terms of the TAM, Davis (1989) basically posits that ease of use and perceived usefulness are key for a technology to spread in a sustainable way, in our case to transform voting habits and make citizens switch from mainly postal to increasingly iVoting. The theory has been applied to iVoting adoption (Christian Schaupp and Carter, 2005;Choi and Kim, 2012). However, in both cases the focus was on 'intent' to iVote (rather than actual iVoting) and only included younger segments of the population.…”

Section: Theory and Hypothesesmentioning

confidence: 99%

“…It flows directly from the insights of most empirical studies of iVoting that claim younger voters -though not necessarily the youngest cohort-are most likely to iVote. In short, those that have grown up and come of age as the internet has become ubiquitous are most likely to become socialised with this form of remote voting (Christian Schaupp and Carter, 2005;Choi and Kim, 2012).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

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What drives fidelity to internet voting? Evidence from the roll–out of internet voting in Switzerland

Mendez

Serdült

2017

Government Information Quarterly

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To date, most of our knowledge regarding individuals' propensity to internet vote comes from cross-sectional survey data. In this paper we try to break new ground by tracking individuals' actual behaviour over time. Specifically, we analyze citizens' choice of voting channel by exploiting a unique longitudinal dataset -the Canton of Geneva's vote registry database. Our aim is to explore patterns in the propensity to use internet voting among eligible voters. To this end, we first mine the registry data to identify a subset of voters that have experimented with internet voting. In a second stage, we explore the effects of key socio-demographic variables on individual voters' fidelity to internet voting. Our results are counter-intuitive. While the conventional wisdom is that younger voters are most likely to be mobilised to use the internet voting channel, we show that this is not the case in one of the few political systems where internet voting is readily available. Indeed, our evidence suggests that it is the older voters rather than 'digital natives' (i.e., the younger voters) that are most likely to remain faithful to internet voting once they have experimented with it. likely to be mobilised to use the internet voting channel, we show that this is not the case in one of the few political systems where internet voting is readily available. Indeed, our evidence suggests that it is older voters rather than 'digital natives' (i.e., the younger voters) that are most likely to remain faithful to internet voting once they have experimented with it.

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Democratic Process and Digital Platforms: An Engineering Perspective

Pianini

Omicini

2018

The Future of Digital Democracy

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Voter Intention to Use E-Voting Technologies: Security, Technology Acceptance, Election Type, and Political Ideology

Cited by 40 publications

References 42 publications

Political Brand Equity Model: The Integration of Political Brands in Voter Choice

Political Brand Equity Model: The Integration of Political Brands in Voter Choice

What drives fidelity to internet voting? Evidence from the roll–out of internet voting in Switzerland

Democratic Process and Digital Platforms: An Engineering Perspective

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