2022
DOI: 10.55927/ajma.v1i2.1479
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Volume Penjualan: Analisis Pendekatan Regresi Data Panel

Abstract: Penelitian ini menganalisis biaya operasional dan biaya promosi, hubungannya untuk memprediksikan volume penjualan. Model regresi menggunakan data panel dengan program EViews v10. Analisis regresi dengan pendekatan REM sebagai model terpilih, diperoleh melalui serangkaian  pengujian yaitu Chow test, uji Hausman test, dan LM test. Temuan menunjukkan biaya operasional memiliki korelasi dengan biaya promosi dalam memperkirakan volume penjualan. Variasi hubungan biaya operasional dan biaya promosi memiliki kontrib… Show more

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Cited by 5 publications
(9 citation statements)
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“…Signaling theory talks about management actions and the flow of information to investors. Symmetric or asymmetric information under certain conditions may occur and reach investors (Firmansyah et al, 2020;Susetyo, 2023). This information then influences the considerations and decisions of investors to invest in the capital market, and the financial performance of a company as a measure of whether or not the management of the company concerned, becomes a comprehensive and prospective consideration for profitable investment.…”
Section: Signal Theorymentioning
confidence: 99%
See 1 more Smart Citation
“…Signaling theory talks about management actions and the flow of information to investors. Symmetric or asymmetric information under certain conditions may occur and reach investors (Firmansyah et al, 2020;Susetyo, 2023). This information then influences the considerations and decisions of investors to invest in the capital market, and the financial performance of a company as a measure of whether or not the management of the company concerned, becomes a comprehensive and prospective consideration for profitable investment.…”
Section: Signal Theorymentioning
confidence: 99%
“…Profit is one of the company's main goals that accompany its sustainable survival (Firmansyah et al, 2020). Economically, profit is the net profit obtained from economic activities and events that occur in its operations (Susetyo et al, 2021;Firmansyah, Suryana, et al, 2021).…”
Section: Introductionmentioning
confidence: 99%
“…Tahap revolusi dari masa ke masa timbul akibat dari manusia yang terus mencari cara termudah untuk beraktitas, setiap tahap menimbulkan konsekuensi pergerakan yang semakin cepat (Keminfo, 2019;Firmansyah, Rifa'i, et al, 2021). Sudah menjadi tuntutan praktik model bisnis dari masa ke masa agar tetap mampu menjaga kedalaman market dan keseimbangan usaha ditengah masifnya bayang-bayang perubahan lingkungan bisnis yang terus dan terus terjadi (Firmansyah, Susetyo, et al, 2022), untuk itu karyawan dan personil lainnya dalam organisasi termasuk pemilik/wirausaha harus memiliki kompetensi yang dibutuhkan untuk mampu mengikuti tuntutan ini. Perubahan iklim yang sedang berlangsung dapat dikatakan sebagai salah satu tantangan utama berhubungan dengan lingkungan (Stock-Homburg, 2013).…”
Section: Tantangan Lingkunganunclassified
“…Therefore, businesses are increasingly trying to embrace social media and marketplaces as an integral part of working life and leverage them for competitive advantage (Qualman, 2012;Kiron et al, 2012). The increase in sales with all strategies and marketing (offline and online) implemented, also taking into account a number of costs to support it, shows that a company is able to compete with its competitors, namely the company already has a market share and growth share that has been successfully utilized optimally so that it continues to experience growth Firmansyah, Susetyo, et al, 2022).…”
Section: Introductionmentioning
confidence: 99%