DMT-CE (Digital Media Training-Capability Enhancement) Culinary Business Sector Sop Asep Amih Sukabumi to Improve Online-Based Adaptive Marketing Capabilities

Abstract

The purpose of implementing this community service is to provide digital media training to increase the adaptability of online-based marketing by using social media applications and marketplaces that are still organic, adequate digital literacy, courage and ability for business actors to carry out digital transformation are prerequisites. important to support this goal. The implementation of the training is carried out through several stages. Through the PKM activities that have been carried out, positive information and feedback is obtained that DMT-CE is considered to be able to provide useful output that is able to motivate and encourage PKM partners, namely the Soup culinary business Mr. Asep Amih Sukabumi to be able to improve online-based adaptive marketing capabilities through the use of social media applications and marketplaces in the post-Covid-19 digital era. WhatsApp, Facebook marketplace, and IG for business are the digital platforms that are most consistently used in current digital marketing practices as a form of adoption and practice of transforming innovative and adaptive business models and processes within the digital ecosystem to rise and rise. classy, ​​has better competitiveness, and can maintain its existence by increasing profitable sales on an ongoing basis.

TPS 3R Management Development Model: Social Learning, Collaboration and Partnership, Zero Waste Lifestyle for a Sustainable Future

“…The two implementation of PKM activities are carried out through several stages, namely: 1. Discussion and Information Extraction Stage (full description can be accessed through reference sources: Firmansyah et al, 2024;.…”

“…at the TPS3R Management Level Useful for Working Capital (full description can be accessed through reference sources: Firmansyah et al, 2024;.…”

“…Following , that waste disposal will continue to be an endless problem throughout human activities, if not accompanied by awareness of the importance of cleanliness and environmental sustainability, both in urban and rural areas. In fact, irregular waste generation is a very serious environmental problem in Indonesia and requires special attention and involvement of all roles in waste management (Firmansyah et al, 2024), although various new innovations in waste management in the era of technology and digitalization have begun to develop, but only occur in a few regions so they have not been able to overcome this problem evenly. Referring to data from the Sistem Informasi Pengelolaan Sampah Nasional (SIPSN) Kementerian Lingkungan Hidup and Kehutanan (KLHK), Indonesia produced 35.83 million tons of waste generation during 2022 (Databoks, 2023).…”

“…To strengthen this trigger, it is necessary to involve various parties to develop the management and handling of these two types of waste, both by handling sorting, collecting, transporting, limiting the use of plastic bags among households and communities, transportation, waste banks to Reduce, Reuse and Recylce (TPS3R) Waste Treatment Sites, and various other types of waste processing innovations (Firmansyah et al, 2024). Although it is recognized that public authorities through related departments and units have succeeded in managing and reducing waste problems as a waste management program that continues to be developed.…”

Measuring the Effects of Entrepreneurial Orientation on Social Media Adoption and SME’s Performance in Kathmandu Valley: Evidence from Structural Equation Modeling Using Smart PLS 4.0

“…Overall, the challenges faced by SMEs, such as the rise of e-commerce and the resource constraints that SMEs faced in establishing an online presence (Kabanda & Brown, 2017), gave birth to the concept of entrepreneurial orientation. So SMEs have to plan and execute their strategies, such as Targeted support and training programs to increase awareness of social media platforms and their application in business decision-making SMEs can assist in overcoming these hurdles and survive in a constantly changing business environment by engaging in entrepreneurial behaviors or mindset (Firmansyah et al, 2022).…”