Vocal characteristics of presidential candidates can predict the outcome of actual elections

Banai, Irena Pavela; Banai, Benjamin; Bovan, Kosta

doi:10.1016/j.evolhumbehav.2016.10.012

Cited by 25 publications

(24 citation statements)

References 46 publications

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“…Furthermore, participants indicated they were more likely to vote for those with the lower-pitched voices. Banai et al (2017) reached similar results using unedited recordings of candidate voices, but also found that less variability in tone (monotone) was associated with increased rates of electoral success. Although speaking in a monotone was associated with masculinity, candidates whose voices displayed high variability were perceived as being more friendly (Banai et al, 2017;Hodges-Simeon et al, 2010).…”

Section: Heightsupporting

confidence: 62%

“…Banai et al (2017) reached similar results using unedited recordings of candidate voices, but also found that less variability in tone (monotone) was associated with increased rates of electoral success. Although speaking in a monotone was associated with masculinity, candidates whose voices displayed high variability were perceived as being more friendly (Banai et al, 2017;Hodges-Simeon et al, 2010). Now that more women are running for office and serving in greater numbers, it would be interesting to repeat these experiments and see how the heights and voices of women are perceived by the electorate.…”

Section: Heightsupporting

confidence: 62%

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Voting Patterns and Trends

Rome

2021

Promote the Vote

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Understanding voter turnout is critical. Although we think of elections as representing the will of the people, the truth is that they only represent the will of those who cast a ballot. In the USA, where voter turnout is notoriously low, this can mean that a small group of citizens has the power to determine outcomes that will affect the entire population. This chapter explores trends in voter turnout: who votes and who does not, patterns in why and how people vote, and the differences it makes.

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Section: Heightsupporting

confidence: 62%

Section: Heightsupporting

confidence: 62%

Voting Patterns and Trends

Rome

2021

Promote the Vote

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“…We found that in contrast to earlier findings by Banai et al (2018), Banai et al . (2017) and Okada (2016) that voters, regardless of gender, prefer low-pitched female candidates, Japan's female voters are indifferent to female politicians' voice pitch; only male voters in Japan preferred lower-pitched female politicians than higher-pitched. These findings suggest that different mechanisms may drive women and men's responses to female candidates' voice pitch.…”

Section: Discussionmentioning

confidence: 99%

“…The small handful of studies that have been conducted outside of the US largely concur that voters prefer lower-pitched candidates. A study of 51 presidential elections around the world found lower-pitched candidates to be more likely to emerge victorious than higher-pitched candidates (Banai et al ., 2017). Another study of 69 presidential and prime ministerial countries also found lower-pitched candidates more likely to win elections than higher-pitched (Banai et al ., 2018).…”

Section: Voice Pitch and Voting Behavior: The Argumentmentioning

confidence: 99%

Voter responses to female candidates' voice pitch: experimental evidence from Japan

Bowern

Kage

Rosenbluth

et al. 2023

Japanese Journal of Political Science

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Politicians' voice pitch is known to affect voters' evaluation of the candidates in the US. But to what extent is this true outside of the American context? To address this question, we conducted an original survey experiment in Japan. Our findings are threefold. First, in contrast to previous studies, voters in Japan do not systematically prefer lower-pitched over higher-pitched female politicians. Second, our findings suggest heterogeneity in the effect of voice pitch by voters' gender – while Japanese women are indifferent as to female candidates' pitch levels, men are more likely to prefer female candidates who speak at lower pitch. Third, preliminary analyses reveal limited evidence that female candidates' political experience conditions the effect of voice pitch over voters' willingness to vote for that candidate. Our findings suggest that lowering pitch is likely to increase female candidates' electoral prospects by attracting male voters without backlash from female voters.

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“…Buduća bi se istraživanja trebala usmjeriti na stvarne vođe, te na izbore koje čine stvarni ljudi koji mogu imati realne posljedice za svakodnevni život. Sličan je pristup primijenjen već za druge tjelesne karakteristike vođa, poput dubine njihova glasa (Pavela Banai, Banai i Bovan, 2017;Banai, Laustsen, Pavela Banai i Bovan, 2018).…”

Section: Ograničenja I Smjernice Za Buduća Istraživanjaunclassified

Kako izgleda vođa?

Banai

Penezić

2019

Psihol. teme (Online)

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Ljudsko je lice spolno dimorfna karakteristika, a morfologija lica povezana je s različitim biološkim markerima. Prilikom percepcije lica druge osobe pojedinci stvaraju dojmove o spolu, dobi, etničkoj pripadnosti, ali i emocionalnim stanjima i osobinama ličnosti te osobe. Ovaj je proces automatski, iznimno brz i uključen je u sve situacije socijalne interakcije. Brojna istraživanja upućuju na to da ljudi imaju pristranosti prema određenim fenotipima lica prilikom donošenja odluke o tome tko bi trebao biti vođa njihove grupe, bilo da je riječ o ekonomskim ili političkim grupama. U ovom će preglednom radu biti prikazani nalazi koji iz perspektive evolucijske psihologije pokušavaju razjasniti nastanak i funkciju spomenutih pristranosti. Kao glavni teorijski okviri bit će predstavljeni: evolucijska teorija vodstva, biosocijalni model kategorizacije vođa te hipoteza evolucijske kontingencije. Nadalje, bit će opisana istraživanja koja pokazuju da ljudi preferiraju vođe s licima koja izgledaju kompetentno, ovisno o kontekstu muževno ili ženstveno, te privlačno. Na koncu, bit će prikazani određeni nedostaci istraživanja u ovom području, zajedno sa smjernicama za buduća istraživanja.

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Vocal characteristics of presidential candidates can predict the outcome of actual elections

Cited by 25 publications

References 46 publications

Voting Patterns and Trends

Voting Patterns and Trends

Voter responses to female candidates' voice pitch: experimental evidence from Japan

Kako izgleda vođa?

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