Proceedings of the 8th Nordic Conference on Human-Computer Interaction: Fun, Fast, Foundational 2014
DOI: 10.1145/2639189.2641219
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Visual impressions of mobile app interfaces

Abstract: First impressions are formed very fast but they last. Consecutive approach-avoidance behavior is formed almost instantly and persists over time. The effect of the first impression of graphical user interfaces (GUIs) of desktop webpages on subsequent evaluation is well documented in the literature. Less research has focused on mobile interfaces. To cover this gap, this paper reports two studies. The first study confirmed the persistence of first impressions on mobile interfaces evaluation, although it suggested… Show more

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Cited by 39 publications
(47 citation statements)
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References 41 publications
(110 reference statements)
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“…We based the metrics on the psychological investigations of what people see as complex and unappealing [23], and HCI investigations of webpage aesthetics [33,14,36,25,26]. The results of the present two studies replicated the results of past studies [17,16], which suggests the metrics are solid enough to be presented to the larger CHI audience. In addition to this, we have replicated the phenomenon of consistent and lasting immediate impressions [14,33] on two types of stimuli (webpages and mobile apps) using a between-subjects experimental design.…”
Section: Introductionsupporting
confidence: 55%
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“…We based the metrics on the psychological investigations of what people see as complex and unappealing [23], and HCI investigations of webpage aesthetics [33,14,36,25,26]. The results of the present two studies replicated the results of past studies [17,16], which suggests the metrics are solid enough to be presented to the larger CHI audience. In addition to this, we have replicated the phenomenon of consistent and lasting immediate impressions [14,33] on two types of stimuli (webpages and mobile apps) using a between-subjects experimental design.…”
Section: Introductionsupporting
confidence: 55%
“…In this paper, we extend earlier work [17,16], and describe and test in two studies eight GUI aesthetics metrics: visual clutter, color range, number of dominant colors, figureground contrast, contour congestion, symmetry, and the new metrics of grid quality and white space. We based the metrics on the psychological investigations of what people see as complex and unappealing [23], and HCI investigations of webpage aesthetics [33,14,36,25,26].…”
Section: Introductionmentioning
confidence: 93%
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