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This article introduces the concept of sustainability‐rooted anticonsumption (SRAC), which refers to consumers' anticonsumption practices of voluntary simplicity in living and, on a smaller level, collaborative consumption and boycotting with the goal of supporting sustainable economic development. The SRAC measurement approach is validated based on three empirical studies. Results of a representative German sample (Study 2) reveal that SRAC is predominantly negatively linked to consumer overconsumption dispositions. Exemplary, voluntary simplification and boycott intention may result in declining levels of indebtedness. Study 3 shows that psychosocial well‐being is positively related to SRAC and overconsumption. However, a simplified lifestyle and a greater willingness to boycott are not necessarily associated with psychosocial well‐being. This article provides insights for practitioners and policymakers to leverage existing SRAC values via “new” business models (sharing offers) or to influence the existing level of consciousness to effectively pave the way for solid progress in the sustainability movement.

The use of Internet‐enabled mobile devices (i.e., smartphones and tablets) for shopping purposes has gained in relevance among consumers. As mobile technologies become increasingly powerful, richer modes of presentation (e.g., videos and animated pictures) are used to design mobile online shops resulting in increased visual complexity. Given the importance of fluent mobile web site processing during typically short interactive sessions and the need to bridge a gap in prior research, this article explores the effects of perceived visual complexity on consumers’ perceptions and behavior‐related intentions when using mobile online shops. The findings from two empirical studies (i.e., an online survey and an experimental study) conducted among mobile device‐using online shoppers illustrate that perceived visual complexity negatively influences individuals’ satisfaction with their mobile shopping experience, whereas their channel‐specific satisfaction enhances their loyalty to the online retailer. Customers’ perceived psychological costs (i.e., time and effort costs as well as spatial crowding perceptions) partially mediate the relationship between visual complexity perceptions and satisfaction. As the results of the laboratory experiment show, the mediating role of perceived spatial crowding in the relationship between perceived visual complexity and satisfaction depends on the mobile device individuals use to visit an online shop. Hence, this relationship is mediated by perceptions of spatial crowding only when online shop visitors use a smartphone rather than a tablet.

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