Visitors' Motivation for Attending the South Beach Wine and Food Festival, Miami Beach, Florida

Park, Kwang‐Soo; Reisinger, Yvette; Kang, Hyun‐Jung

doi:10.1080/10548400802402883

Cited by 210 publications

(176 citation statements)

References 37 publications

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“…These events can provide opportunities for a number of stakeholders, including food growers, service and product providers. For example, the literature refers to increasing positive word-of-mouth, elevating the image of the region, and developing brand awareness about the region's products are some potential benefits (Carlsen, 2002;Hall & Sharples, 2008, Park, Reisinger, & Kang, 2008. In presenting the case of Jumilla's Gastronomic Days through the lens of ST and the TBL concept, the present study sought to contribute to the existing literature on culinary events.…”

Section: Discussionmentioning

confidence: 99%

Stakeholders, collaboration, food, and wine: The case of Jumilla's Gastronomic Days

Alonso

2016

Journal of Convention & Event Tourism

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An emerging literature on gastronomic events highlights the growing interest among academics, event organisers and development agencies in identifying potential or actual outcomes from gastronomic events. Partly in response to such interest, this study seeks to contribute to the literature on events management, studying the contribution of various stakeholders involved in the 'Gastronomic Days' of Jumilla, Spain. Semi-structured, face-toface, in-depth interviews were conducted with the managers and owners of four participating businesses to the event. The data collection was complemented through on-site visits, observations, and interviews with eight other local businesses. The findings underline the significance of collaboration among these participants to grow and sustain the event, as well as voluntary efforts by event 'stakeholders.' Importantly, a common objective was identified in the form of enhancing the image of the local products, and overall that of the region, to 'convert' residents, and also outside consumers and tourists to Jumilla's products. These findings have significant implications for Jumilla's community. In particular, the importance and efforts of a region's food stakeholders in contributing to adding value and improving the local food culture emerge as useful aspects, with potential benefits for local food growers, hospitality and tourism sectors, and residents.

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Section: Discussionmentioning

confidence: 99%

Stakeholders, collaboration, food, and wine: The case of Jumilla's Gastronomic Days

Alonso

2016

Journal of Convention & Event Tourism

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“…al., 1995;Chang, 2006Chang, , 2011Crompton and Mackay, 1997;Uysal, 1996, 1998;Lee, 2000;Lee et. al., 2004;Mc Morland and Mac Taggart, 2008;Mohr et al, 1993, Park et al, 2008Schneider and Backman, 1996;Scott, 1996;Uysal et al, 1993). While in the international literature, there are some studies which reveal that the motives can differentiate as per the events, in the national literature, it is striking that there is a gap in this subject.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

“…In the studies of Park et al (2008), the dimensions of tasting new wine and food, liking event, raising the social status, escaping from the routine life, meeting new people, spending time with the family, meeting the celebrities and wine experts; in Chang (2011) studies, wine, escaping/event change, food, known group socializing, external sociability, art dimension revealed. The Ralston and Crompton(1988) which studied the cultural event set forth the dimensions of the family togetherness, meeting new people and observing people, nostalgia, learning and discovering, social links, search for doing something, escaping from personal and social pressures.…”

Section: Conclusion and Discussionmentioning

confidence: 99%

The Comparison of the Demographic Features of the Participants in Terms of Participation Motives to Different Events

Günlü¹,

Lale²

2015

Journal of Yaşar University

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“…Togetherness, as a push motivation, providesand/or strengthens family/friendship ties (Lee, 2000). Several studies indicate togetherness as a salient dimension (Uysal et al, 1993;Lee, 2000;Dewar et al, 2001;Lee et al, 2004;Park, Reisinger & Kang, 2008;Schofield & Thompson, 2007;Egresi & Kara, 2014. ) Cultural exploration is mentioned by many researchers, who contend that exploring new cultures is one of the most utilized push motivations;it means learning about new cultures via festivals.…”

Section: Festival Motivationmentioning

confidence: 99%

The festival motivation and its consequences: the case of the Fethiye International Culture and Art Festival, Turkey

Ayazlar¹,

Ayazlar²

2015

JTHM

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Festivals, as an innovative product, have become increasingly popular at various destinations. Although some researches have been conducted about festivals, few researches have been carried out with the aim of understanding the impacts of festival motivations on visitors' post-purchase behaviors. Therefore, this study aims to test a model of whether festival motivations impact on the post-purchase behavior of attendees of the Fethiye International Culture and Art Festival in Turkey. Based on the literature, five push and five pull motivation dimensions were determined. An on-site intercept survey was conducted and 388 items of data were gathered from the festival visitors. According to the structural equation model results, there is an interrelationship between festival motivations, satisfaction and word-of-mouth for attendees of a festival. The novelty is the strongest push motivation dimension that affects festival satisfaction, whereas atmosphere is the most effective pull dimension. The results are valuable to festival organizers in order to promote the attendees' word-of-mouth and thereby increase participation in the festivals, which leads to increased motivation and satisfaction. The practical and theoretical implications of the study results are discussed.

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Visitors' Motivation for Attending the South Beach Wine and Food Festival, Miami Beach, Florida

Cited by 210 publications

References 37 publications

Stakeholders, collaboration, food, and wine: The case of Jumilla's Gastronomic Days

Stakeholders, collaboration, food, and wine: The case of Jumilla's Gastronomic Days

The Comparison of the Demographic Features of the Participants in Terms of Participation Motives to Different Events

The festival motivation and its consequences: the case of the Fethiye International Culture and Art Festival, Turkey

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