“…At risk of caricaturing a serious dispute, the whole affair reminds me of the following hypothetical dialogue between Dan, a virtue theorist, and Bo, a "cogency buff", that is, a stalwart defender of cogency as the key to argument quality: This is just a cartoon, of course, but it emphasizes a real problem: by insisting on cogency as key in argument evaluation, Bowell and Kingsbury (2013) focused attention on something which holds relatively little interest for the general rationale and purposes of VAT; in turn, by taking up their challenge and dealing with it, it could be said that Aberdein (2014) allowed the debate on VAT to be momentarily derailed towards matters that are, at best, tangential to it. Nor should my present efforts be regarded as being beyond reproach, since what I am doing is to argue that we should not care much whether cogency is analysable in terms of virtues, and this is tantamount to denying that we have to address the worries raised by Bowell and Kingsbury-an attitude that many argumentation theories would not find especially commendable.…”