How do we assign values to virtual items, which include virtual objects, properties, events, subjects, worlds, environments, and experiences? In this article, I offer a framework for answering this question. After considering different value theses in the literature, I argue that whether we think these theses mutually exclusive or not turns on our view about the number of value-salient kinds virtual items belong to. Virtual monism is the view that virtual Xs belong to only one value-salient kind in relation to X. Virtual pluralism is the view that they belong to more than one value-salient kind. I argue for two claims. First, virtual monism is mistaken. Minimally some virtual Xs are Xs, while others are not. Second, dualistic virtual pluralism is also mistaken because it is too coarse grained. Instead, I argue for fourfold pluralism: virtual items either represent an original's properties or reproduce essential properties and do so to lesser or greater extents. This gives us four value-salient kinds of virtual X: virtual reproductions, simulations, representations, and simulacra of X. I apply this view to various debates in the literature and conclude with a discussion of less basic hybrid kinds.How do we assign values to virtual items, where virtual items include virtual objects, properties, events, subjects, worlds, environments, and experiences? In the last decades, this has become an increasingly pressing question, as more of our nonvirtual world has gone virtual with the help of computer technology. This has been and continues to be both exciting and worrying. The 'virtual' has expanded the domain of human freedom. We could not 'tweet' before, now we can. But it has also expanded the realm of human value. How do we go about evaluating 'tweets'? This article's aim is to help us answer these questions by offering a framework for systematically assigning values to (token) virtual items.Various debates focus on virtual value. 1 These include debates on the value of virtual experience, friendship, murder, molestation, theft, and harassment amongst others. A common feature of these debates is a widespread disagreement on the value we should assign to virtual items by comparison to the nonvirtual original, the nonvirtual counterpart. 2 At least four value theses emerge in these debates. Taking X to be a nonvirtual item, we have the: Lesser value thesis: virtual Xs are less valuable than Xs.Higher value thesis: virtual Xs are more valuable than Xs.Equal value thesis: virtual Xs are as valuable as Xs.Sui generis value thesis: virtual Xs offer a distinct value from Xs. 3 One possibility is that of these theses, only one is the correct view for a given debate, or across debates. Another possibility is that more than one value thesis is correct, either