2019
DOI: 10.18502/kss.v3i19.4906
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Verbal and Nonverbal Factors Influencing the Success of Da’wah Communication By Ustadz Abdul Somad

Abstract: Da’wah is the term used to refer to the process of spreading information about Islam by a da’I (a Muslim communicator). Indonesia, as the country with the biggest Muslim population in the world has produced a large number of da’I who gain popularity in either, local, national, or international scale. Ustadz Abdul Somad is one among the most popular da’I from Indonesia who in the last few years has attracted audience across various social economic, educational, and political backgr… Show more

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Cited by 5 publications
(6 citation statements)
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“…There are at least three components in da'wah activities: da'wah actors (preachers), da'wah messages, and da'wah targets. In line with the above statement, Qarni et al (2019), in their Journal Verbal and Nonverbal Factors Influencing the Success of Da'wah Communication by Ustadz Abdul Somad, also emphasized the definition of da'wah in the meaning of inviting. According to him, da'wah literally means "issuing a call" or "making an invitation."…”
Section: Da'wah Mediamentioning
confidence: 71%
See 1 more Smart Citation
“…There are at least three components in da'wah activities: da'wah actors (preachers), da'wah messages, and da'wah targets. In line with the above statement, Qarni et al (2019), in their Journal Verbal and Nonverbal Factors Influencing the Success of Da'wah Communication by Ustadz Abdul Somad, also emphasized the definition of da'wah in the meaning of inviting. According to him, da'wah literally means "issuing a call" or "making an invitation."…”
Section: Da'wah Mediamentioning
confidence: 71%
“…In the process of da'wah, it is necessary to involve communication that encourages social interaction between preachers and their listeners. For this reason, a religious teacher should have extensive knowledge related to Islamic teachings, human social behavior, and the socio-cultural environment in which they live (Mubarok, 1999, in Qarni et al, 2019.…”
Section: Da'wah Mediamentioning
confidence: 99%
“…As Islam (2019) stated, it can become an effective tool for the da'wah of Islam through the development of modern technology. This is reinforced by the findings of Qarni, Syahnan, Harahap, Nasution, and Fithriani (2019) that two factors influence the success of Ustad Abdul Somad's da'wah, first, verbal factors and second, nonverbal factors in the context of the study, namely the use of platforms in disseminating da'wah.…”
Section: Introductionmentioning
confidence: 75%
“…Second, the nonverbal, which in this case is the use of various platforms for disseminating da'wa. The two factors behind Ustaz Abdul Somad's success (Qarni, Syahnan, Harahap, Nasution, & Fithriani, 2019).…”
Section: Introductionmentioning
confidence: 99%