“…Various authors (De Koning, Crul & Wever, 2016;Putro, 2016;Novani et al, 2015;Kijima, Rintamki & Mitronen, 2012) indicate that a co-creation process should include specific steps like identify, analyse, define, design, realize and evaluate or listen, identify, ideate, collaborate, evaluate and experiment. However, according to Kijima et al (2012) and supported by Suryana, Mayangsari and Novani (2017), for co-creation to have real value your co-creation process steps should rather be: co-experience, co-definition, co-elevation, and co-development.…”