Valuasi Ekonomi Kusuma Agrowisata Kota Batu, Jawa Timur

Abstract

ABSTRAKIndustri pariwisata menjadi industri yang memiliki potensi untuk dilakukan pengembangan. Jenis pariwisata yang memiliki potensi besar untuk pengembangan adalah wisata alam, salah satunya Kusuma Agrowisata. Kusuma Agrowisata menjadi salah satu wisata alam berbasis agronomi yang terletak di Kota Batu. Tujuan dari penelitian ini adalah 1) Untuk mengetahui bagaimana persepsi konsumen terhadap fasilitas, pelayanan, dan infrastruktur di Kusuma Agrowisata, 2) Untuk menganalisis faktor-faktor yang mempengaruhi permintaan wisata di Kusuma Agrowisata, dan 3) untuk mengestimasi nilai surplus konsumen dan nilai ekonomi wisata dari Kusuma Agrowisata. Dengan melihat nilai tersebut nantinya dapat ditarik kesimpulan apakah biaya yang telah dikeluarkan pengunjung telah sesuai dengan wisata yang ditawarkan Kusuma Agrowisata. Lokasi penelitian ditentukan secara purposive di Kusuma Agrowisata dengan mempertimbangkan bahwa Kusuma Agrowisata merupakan salah satu wisata berbasis agronomi. Penelitian dilakukan pada bulan April -Mei 2016. Sampel ditentukan dengan metode nonprobability sampling dengan tipe sampling critical case sampling. Analisis faktor-faktor yang mempengaruhi permintaan wisata dilakukan dengan regresi linier berganda sedangkan metode untuk menganalisis nilai surplus konsumen menggunakan Individual Travel Cost Method (ITCM) yaitu melihat besar surplus konsumen dengan menganalisis seluruh biaya perjalanan yang dikeluarkan. Akumulasi nilai surplus konsumen tersebut dapat menghasilkan nilai ekonomi wisata Kusuma Agrowisata. Hasil dari penelitian ini adalah fasilitas toilet dan tempat ibadah yang disediakan oleh pengelola Kusuma Agrowisata dinilai oleh responden kurang memadai. Sementara itu, faktor-faktor yang berpengaruh signifikan terhadap permintaan wisata adalah biaya perjalanan, tingkat pendidikan, tingkat pendapatan, dan jumlah rombongan. Sedangkan nilai surplus konsumen dan nilai ekonomi wisata Kusuma Agrowisata masing-masing adalah Rp. 1.373.113,17 dan Rp. 419.623.385.898,00. Kata kunci: agrowisata; persepsi konsumen; individual travel cost method ABSTRACTThe tourism industry become industry that has the potential development. The type of tourism that has big potential for development is the natural tourism, one of which Kusuma Agrowisata. Kusuma Agrowisata is one of nature-based agronomic located in Batu City. The purposes of this research are 1) to know how consumers' perception of facilities, services, and infrastructure in Kusuma Agrowisata, 2) to analyse the factors that influence the demand for travel in Kusuma Agrowisata, and 3) to estimate the value of consumer surplus and economic value of travel of Kusuma Agrowisata. By looking at these values then can be concluded whether the costs incurred in accordance with the visitors have offered Kusuma Agrowisata. The research location determined by purposive in Kusuma Agrowisata considering that Kusuma Agrowisata is one of the agronomy based on tourism. The research was conducted in April-May 2016. The sample was determined by non-probability sampling metho...

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Economic valuation of Blue Lagoon Tourism Village Widodomartani Sleman

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