Abstract:This research was conducted in the central region of Ghana to investigate the utilisation of ICT in hotels business operation. Primary data collections employed in the study were obtained from 200 respondents using well-structured questionnaires. Findings of the research study revealed that telephones, computers, internet, printers and fax machines were ICT applications in hotels business operation. Telephones were the most common ICT application used, and then followed by fax machines were the least ICT appli… Show more
In today's world, digitalisation, as a process that results from the adoption of digital technologies and application systems built on those technologies, holds an important place in business functions and processes. Digitalisation is considered to be the engine of transformation and has significantly affected the tourism industry. China, one of the leading countries of digitalisation, launched the ‘New Silk Road Project' to revive the Silk Road, which is of great historical importance from an economic, cultural, and political point of view. Since the New Silk Road Project planned for the improvement of land and railway routes connecting China to Europe through Central Asia is of critical importance for countries along the road, it will also contribute to the revival of Silk Road tourism. This type of tourism is instrumental in protecting and preserving cultural heritage values located across the Silk Road and thus can be given a new perspective with opportunities brought by digitalisation. This study sought to discuss the reconstruction of Silk Road Tourism through digitalization.
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