Reconstructing Silk Road Tourism Through Digitalisation

Üzümcü, Tülay Polat; Alyakut, Ömür

doi:10.4018/978-1-7998-8486-6.ch022

Cited by 2 publications

(2 citation statements)

References 27 publications

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“…Findings suggest such conduits effectively resuscitate fading intangible linkages tied to Silk Road living heritage. Fusing digitization with experiential telepresence also redresses limitations around deterioration, uneven access, and costs facing conventional tourism flows (Lazanyuk and Revinova, 2020;Üzümcü and Alyakut, 2022). Results confirm institutions, including the British Museum, now openly share Silk Road 3D assets on participatory platforms, harnessing Minecraft and collaborative Metaverse systems to revive cultural worlds (Sketchfab, n.d.).…”

Section: Metaverse Museums Lead Silk Road Heritage Reimaginingmentioning

confidence: 82%

The Role of Metaverse in Silk Road’s Tourism:

Dayoub,

Yang,

Omran

et al. 2024

IRSPSD International

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This paper examines the potential of emerging immersive technologies like the Metaverse to promote the Silk Road cultural heritage within the framework of China's Belt and Road Initiative (BRI). The ancient Silk Roads facilitated vibrant pan-Eurasian exchange for over 1500 years, catalyzing early globalization. Modern connectivity initiatives like China's BRI focus extensively on infrastructure to revive these cultural linkages that defined the historic Silk Roads. However, realizing the tourism and developmental potential of the intercultural legacy tied to architectural sites, motifs, cuisine, beliefs, and artistic traditions diffused along these historic routes faces contemporary challenges around preservation, geopolitics, site deterioration, costs, uneven access, and cultural homogenization. This study explores the implications of Metaverse in revitalizing this heritage in situ and through digital channels. The paper provides a multi-disciplinary approach to aligning digital revitalization plans around the Metaverse for the future that reconnect modern societies with ancient linkages via immersive storytelling of the Silk Roads.

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Section: Metaverse Museums Lead Silk Road Heritage Reimaginingmentioning

confidence: 82%

The Role of Metaverse in Silk Road’s Tourism:

Dayoub,

Yang,

Omran

et al. 2024

IRSPSD International

View full text Add to dashboard Cite

show abstract

“…To this end, we have adopted attribution theory [19] as a theoretical lens to investigate the relationships between Metaverse features, tourists' causal attributions, satisfaction, and behavioral intentions in the context of digital Silk Road cultural tourism [20,21].…”

Section: Introductionmentioning

confidence: 99%

Digital Silk Roads: Leveraging the Metaverse for Cultural Tourism within the Belt and Road Initiative Framework

Dayoub,

Yang,

Omran

et al. 2024

Electronics

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The advent of the Metaverse, a convergence of virtual and physical realities, presents unprecedented opportunities for promoting cultural tourism along the historic Silk Roads within the Belt and Road Initiative (BRI) framework. However, this emerging technology’s potential remains largely unexplored in the context of cultural heritage preservation and its promotion. The aim of this study is to address this gap by empirically examining how the Metaverse can be harnessed to improve tourists’ experiences, support sustainable tourism development, and promote cultural exchange along the Silk Roads. In this study, we employed a mixed-methods approach grounded in attribution theory, using both surveys and semi-structured interviews with Silk Road tourists who had been exposed to Metaverse applications. To investigate the relationships between Metaverse features, tourists’ attributions, satisfaction, and behavioral intentions, we used structural equation modeling and thematic analysis. The findings revealed that perceived immersion, avatar identification, and cultural authenticity significantly influenced tourists’ internal, stable, and controllable attributions. Interviews further highlighted the Metaverse’s potential to promote accessibility, interpretation, and engagement with Silk Road heritage, while also raising sociocultural and ethical considerations. This paper also showcases the development of Metaverse digital twin prototypes for several iconic Silk Road cities to demonstrate the potential for participatory virtual environments to promote cultural heritage preservation, accessibility, and sustainable tourism. The study’s findings contribute to the theoretical understanding of Metaverse tourism and the application of attribution theory, offering practical insight for the responsible and effective harnessing of this transformative technology. This research provides actionable recommendations for policymakers, destination managers, and technology providers to optimize the Metaverse’s potential for cultural tourism along the Silk Roads. This has great potential in promoting the BRI’s connectivity and cooperation objectives. This paper lays the foundation for future research and responsible innovation at the intersection of emerging technologies, cultural heritage, and sustainable tourism development.

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Reconstructing Silk Road Tourism Through Digitalisation

Cited by 2 publications

References 27 publications

The Role of Metaverse in Silk Road’s Tourism:

The Role of Metaverse in Silk Road’s Tourism:

Digital Silk Roads: Leveraging the Metaverse for Cultural Tourism within the Belt and Road Initiative Framework

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