1989
DOI: 10.1016/0148-2963(89)90039-8
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Using the analytic hierarchy process for bank management: Analysis of consumer bank selection decisions

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Cited by 83 publications
(70 citation statements)
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References 16 publications
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“…This finding is contrary to other studies findings (e.g. Mason et al, 1974;Tan et al, 1986;Javalgi et al, 1989;Erol et al, 1990;Khazeh et al, 1993;Yue et al, 1995;Almossawi, 2001;Hinson et al, 2009) which emphasize on reputation and word of mouth advertising as important factors.…”
Section: Findings (Analysis and Results)contrasting
confidence: 56%
“…This finding is contrary to other studies findings (e.g. Mason et al, 1974;Tan et al, 1986;Javalgi et al, 1989;Erol et al, 1990;Khazeh et al, 1993;Yue et al, 1995;Almossawi, 2001;Hinson et al, 2009) which emphasize on reputation and word of mouth advertising as important factors.…”
Section: Findings (Analysis and Results)contrasting
confidence: 56%
“…This study was conducted in USA by Javalgi, et al (1989) and investigated that bank selection decision were influenced by monetry factors. The findings showed that financial factors like "interest on savings accounts", "safty of funds" and "availability of loans" were having high scores.…”
Section: Criteria Of Bank Selection In North and South Americamentioning
confidence: 99%
“…One method is simple averaging across the assessments (of the values of priorities and of the performance level of each alternative in each indicator) produced independently by the evaluating judges, and another method is an agreement-building approach whereby evaluating judges reach some consensus about the value of priorities and of performance levels. While some researchers employ the averaging approach (e.g., Chou et al, 2004;Javalgi et al, 1989), others prefer the agreement-building approach (e.g., Fletcher & Smith, 2004;Shahin & Mahbod, 2007;Kumar & Bhagwat, 2007), who employ the opinions of the majority of the interviewees. This study uses simple averaging across the assessments.…”
Section: Fig 2 Hierarchical Structure Of Criteriamentioning
confidence: 99%