Using event related potentials to identify a user's behavioural intention aroused by product form design

Ding, Yi; Guo, Fu; Zhang, Xuefeng; Qu, Qing-Xing; Li, Weilin

doi:10.1016/j.apergo.2016.01.018

Cited by 43 publications

(26 citation statements)

References 31 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…There are many methods of measuring the aesthetic experience of products. Being the immediate pleasurable subjective experience or feeling of product appearance (Cheng‐Hung & Chu, ; Moshagen & Thielsch, ), the overall aesthetic experience of product appearance cannot be recorded in real time by methods such as interviews, questionnaires, focus groups, and so on (Ding, Guo, Zhang, Qu, & Liu, ). Moreover, data from traditional methods are easily affected both by the respondent's surroundings and voluntary participation and by the difficulty of making comparisons among products due to false feelings of the respondent's inner state or even stated opinions concerning desired objects wanted (Ariely & Berns, ).…”

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Using event related potentials to investigate visual aesthetic perception of product appearance

Ding

Guo

et al. 2017

Hum Ftrs & Erg Mfg Svc

Self Cite

View full text Add to dashboard Cite

Visual aesthetic directly affects the user's purchase decision and results from the user's analysis and judgment after perceiving product appearance. Therefore, understanding the neural mechanisms of visual experience is critical for product design. This study combined subjective evaluation with ERPs (event‐related potentials) to investigate the user's aesthetic experience as evoked by smartphones. A visual aesthetic scale was constructed, and the results from the questionnaire were used to verify the reliability of the aesthetic scale. Before the ERPs experiment was constructed, smartphones were divided into higher visual aesthetic and lower visual aesthetic based on subjective evaluation according to the aesthetic scale. An amended oddball paradigm was then used in the ERPs experiment. Landscapes were presented as rare targets, while smartphone pictures were presented as frequent nontarget stimuli. The ERPs were then averaged separately for each aesthetic type. Two negative components were recorded and compared with respect to two aesthetic types on the participants’ prefrontal, frontal, and central sites. The smartphone pictures with lower scores of visual aesthetic elicited larger amplitudes of N100/N200 than those with higher scores according to the within‐subjects, repeated‐measures analysis of variance. The exploring of neural responses correlated with visual aesthetic can provide an accurate method of measuring the user's perception and can help marketers know which product gives the user a higher visual aesthetic experience. The difference of ERPs may be taken as an evaluating indicator of product design.

show abstract

Section: Introductionmentioning

confidence: 99%

“…An alpha level of 0.05 was used for statistical tests. The brain signals were analyzed according to the principle proposed byDing et al (2016). The process of ERPs recording and analysis is shown asFigure 4.…”

mentioning

confidence: 99%

Using event related potentials to investigate visual aesthetic perception of product appearance

Ding

Guo

et al. 2017

Hum Ftrs & Erg Mfg Svc

Self Cite

View full text Add to dashboard Cite

show abstract

“…In ergonomics, BI has also been under researchers' lens. For instance, Ding et al (2016) examined the effect of products' form design on BI using an event-related potentials methodology.…”

Section: Behavioural Intentionmentioning

confidence: 99%

Factors influencing employees' intention to apply ergonomics at workplaces: a cultural perspective

Al‐Qahtani

Al‐Yafi

Alshare

2019

IJHFE

View full text Add to dashboard Cite

We examine the determinants of employees' intention to apply ergonomics at workplace and the moderating effects of Hofstede's cultural dimensions on the proposed research model. A research model, based on the decomposed theory of planned behaviour (DTPB), the unified theory of acceptance and use of technology model (UTAUT), and Hofstede's cultural dimensions, is developed. A sample of 150 employees from the state of Qatar was used to test the proposed research model. The antecedent variables considered are attitude, social influence, perceived behavioural control, self-efficacy, facilitation conditions, performance expectancy, effort expectancy, compatibility and management support. The results show that attitude, perceived behavioural control, and social influence have significant positive effects on employees' behavioural intention to apply ergonomics at the workplace. Compatibility and performance expectancy have significant positive indirect effects on behavioural intention through attitude. Additionally, facilitation conditions and self-efficacy have significant positive indirect effects on behavioural intention through perceived behavioural control. Hofstede's cultural dimensions significantly moderate the hypothesised relationships.

show abstract

“…Without reducing the importance of functionality, brand, and other attributes, the aim of this study was to examine the influence of design aesthetics on the price expectation–based neural response of consumers to products. Specifically, we examined general phases of cognitive neural processing, including early attention processing, affective arousal, and comprehension ( Tommaso et al, 2008 ; Ding et al, 2016 ). The identified neural mechanism indicates how design aesthetics affect the price expectations of the consumers and has implications for the development of pricing strategies by marketing practitioners.…”

Section: Introductionmentioning

confidence: 99%

Effects of Design Aesthetics on the Perceived Value of a Product

2021

View full text Add to dashboard Cite

Design aesthetics play a crucial role in product design. Stakeholders expect to develop highly valuable premium products by improving the design aesthetics of products. Nevertheless, the question of how to evaluate the value of design aesthetics has not been fully addressed. In this study, the effects of design aesthetics on the evaluation of the value of a product were investigated through a strictly controlled experiment in which the neural responses of the participants were measured. Forty participants completed the design aesthetics experiment in a laboratory setting. Images of products were divided into two categories: those representing high– and low–design-aesthetic stimuli. Both types of images were labeled with the same price. Overall, the images representing high design aesthetics elicited smaller N100 and lower P200 amplitudes than did the images representing low design aesthetics. This finding indicates that low design aesthetics attracted more attention than high design aesthetics did and that high design aesthetics triggered positive emotions. Low–design-aesthetic products elicited a larger N400 amplitude. This finding reveals the inconsistency between labeled and expected prices. The present study indicates that the N400 component can be used as an indicator for measuring the perceived value of a product in a future product design study. Our study provides event-related potential indicators that can be easily applied in decision making for measuring the perceived value of a product’s design.

show abstract

Using event related potentials to identify a user's behavioural intention aroused by product form design

Cited by 43 publications

References 31 publications

Using event related potentials to investigate visual aesthetic perception of product appearance

Using event related potentials to investigate visual aesthetic perception of product appearance

Factors influencing employees' intention to apply ergonomics at workplaces: a cultural perspective

Effects of Design Aesthetics on the Perceived Value of a Product

Contact Info

Product

Resources

About