Effects of Design Aesthetics on the Perceived Value of a Product

Shi, Aiqin; Huo, Faren; Hou, Guanhua

doi:10.3389/fpsyg.2021.670800

Cited by 29 publications

(22 citation statements)

References 65 publications

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“…When product design draws the interests or emotions of consumers, they may not care too much about the price of the product (Norman, 2004). Additionally, some research has pointed out that there are enormous variations in consumers' purchase intentions for products with high design aesthetics and products with low design aesthetics (Shi et al, 2021). Therefore, design aesthetics has a positive influence on consumers' purchase intention (Hagtvedt and Patrick, 2014).…”

Section: Hypothesis Development Design Aesthetics and Purchase Intentionmentioning

confidence: 99%

The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China

2022

Front. Psychol.

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As a symbol of Chinese culture, the Palace Museum undertakes the mission of spreading Chinese culture. In recent years, through the innovative integration of traditional culture, the Palace Museum has provided a series of cultural and creative products to meet consumers’ personalized expectations, which has attracted wide attention from both academia and practice. Cultural and creative products, as one of the means of cultural dissemination by museums, affect the revenue and sustainable development of museums. Thus, it is of great significance to study how consumers arrive at the decision to purchase these products. This article explores the influence mechanism of design aesthetics on consumers’ purchase intention (N = 201). The results show that design aesthetics has a positive influence on consumers’ purchase intention through perceived value and that Chinese traditionality moderates the indirect influence of perceived value. The contributions and implications are discussed.

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Section: Hypothesis Development Design Aesthetics and Purchase Intentionmentioning

confidence: 99%

The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China

2022

Front. Psychol.

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“…N100 is an ERP component that reflects detection of objects ( Lijffijt et al, 2009 ; Shi et al, 2021 ) and is related to attention allocation; it is usually elicited by artificial product such as symbols, phones, and cars ( Lu and Hou, 2020 ; Hou and Yang, 2021 ). We found that human faces significantly elicited N170, and that vehicle faces elicited both N100 and N170, suggesting that vehicle faces were first processed as normal objects and subsequently elicited N100.…”

Section: Discussionmentioning

confidence: 99%

“…The ERP components N100 and N170 indicate object and face recognition in the early stages of information processing. N100 is an early stage ERP component that can be elicited between 80 and 150 ms after stimulus onset, reflecting object detection and recognition ( Lijffijt et al, 2009 ; Shi et al, 2021 ). It further reflects attention resource allocation or vigilance when appearing in the frontal and occipital regions ( Lijffijt et al, 2009 ).…”

Section: Introductionmentioning

confidence: 99%

Neural Processing Differences of Facial Emotions Between Human and Vehicles: Evidence From an Event-Related Potential Study

Liu

Hou

et al. 2022

Front. Psychol.

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Vehicle “faces” are a crucial factor influencing consumer intention to purchase gasoline and electric vehicles. However, little empirical evidence has demonstrated whether people process a vehicle’s face similarly to a human’s face. We investigated the neural processing relationship among human facial emotions and facial emotions of gasoline and electric vehicles using a 2 (emotional) × 3 (face type) repeated measures design and electroencephalograph (EEG) recordings. The results showed that human faces appear to share a partly similar neural processing mechanism in the latency of 100–300 ms, and that both human and vehicle faces elicited the ERP components N170, EPN, and P2. The large EPN and P2 suggest that gasoline vehicle facial emotions can be perceived more efficiently than those of electric vehicles. These findings provide an insight for vehicle designers to better understand the facial emotions presented by cars.

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“…It can be said that traditional culture subtly affects the life of modern people, providing a steady stream of elements and inspiration for product design. In particular, future design needs to return to the perspective of humanities and esthetics, and technology cannot be used as a simple auxiliary tool to guide design ( Shi et al, 2021 ).…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior

2023

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There has been a growing interest among scholars and practitioners in cultural empowerment due to the importance of this subject. In this study, we aim to explore the connection between traditional cultural symbols and cultural identity, further estimating how two variables stimulate consumers’ emotional value to generate consumers’ purchase intention. Based on existing traditional cultural literature and the theory of planned behavior (TPB), we first proposed a research framework and then empirically tested the relationship among traditional culture symbols, cultural identity, emotional value, and consumers’ purchase intention. The survey data was tested using structural equation modeling (SEM) and the following conclusions were drawn. First, the cognition of traditional cultural symbols and cultural identity has a direct and significant impact on the emotional value thereby, eliciting consumers’ purchase intention. Second, traditional cultural symbols are directly and indirectly (i.e., through emotional value or cultural identity) positively associated with consumers’ purchase intention, also cultural identity is directly and indirectly (i.e., through emotional value) associated with consumer purchase intention. Finally, emotional values mediate the indirect effect of traditional culture and cultural identity on purchase intention, and cultural identity plays a moderating role between traditional cultural symbols and consumers’ purchase intention. Our findings help to expand the existing literature on consumer purchase intentions by rationally using traditional cultural symbols in the product design and suggesting relevant marketing strategies. The research results can provide valuable inspiration for promoting the sustainable development of the national tidal market and repeating consumers’ purchasing intentions.

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Effects of Design Aesthetics on the Perceived Value of a Product

Cited by 29 publications

References 65 publications

The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China

The Influence of Design Aesthetics on Consumers’ Purchase Intention Toward Cultural and Creative Products: Evidence From the Palace Museum in China

Neural Processing Differences of Facial Emotions Between Human and Vehicles: Evidence From an Event-Related Potential Study

Exploring the mechanism of consumer purchase intention in a traditional culture based on the theory of planned behavior

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