Using Analytic Hierarchy Process to Optimize PESTEL Scenario Analysis Tool in Huge Construction Projects

Abstract

This paper uses the Analytic Hierarchy Process to optimize the PESTEL analysis. The scenario: pre-construction and assembly factors of huge civil engineering construction projects. Several managers use too many criteria to evaluate large projects. It suggests that there may be few important criteria that summarize the manager's preference. To demonstrate the feasibility of the proposed hypothesis, the authors prepared a qualitative and exploratory study. Conclusions are based on the judgment of an expert interviewed. As expected, the hypothesis was considered plausible. Two main criteria corresponded to 71% of the expert's preference. The result resembles a Pareto distribution.

Investigation of PESTEL factors driving change in capital project organizations

“…The PESTEL framework is commonly used in studies that investigate the external factors that drive or pressure organizations to implement changes (Tijani et al, 2022). The framework has proven successful in analyzing the macro-business environment that is external to the firm, as it allows organizations to understand the underlying characteristics that are not within their control (Lamas Leite et al, 2017;Wei et al, 2019).…”