“…Several sub-types of social capital exist, however for purposes of this study, we focus on the most prevalent forms, bonding and bridging, for uncovering knowledge relating to digital placemaking. Woolcock (2001, p. 10) described bonding social capital as the “relations between family members, close friends, and neighbours.” Helliwell and Putnam, (2004, p. 1436) also note the strong connection of bonding social capital which is “embodied in bonds among family, friends and neighbours, in the workplace, at church, in civic associations, perhaps even in Internet based ‘virtual communities.’” Bridging social capital refers to ties that are weaker than bonding, consisting of “distant ties such as loose friendships and workmates” (Woolcock, 2001, p. 10). Bridging social capital creates links between different groups including those “that cut across various lines of social cleavage” (Helliwell & Putnam, 2004, p. 1437).…”