Unmanageable place brands?

Blichfeldt, Bodil Stilling

doi:10.1057/palgrave.pb.5990036

Cited by 88 publications

(71 citation statements)

References 30 publications

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“…This critique of total ' brandability ' , which is supported by additional authors such as Fan (2006) and Blichfeldt (2005) , is mirrored in statements such as ' the idea that simply providing a place with a new graphic device and a new catchphrase can do anything to change its fortunes (other than by wasting its money) is patently absurd ' ( Anholt, 2005, p. 118 ). However, other researchers claim that marketing communications can be used to manage nation images and infl uence economic growth (Avraham / Ketter; Dinnie; Gilmore; Olins).…”

Section: Identity Image and Brand: From Image To Brand -And Backmentioning

confidence: 99%

“…250 -251 ). Furthermore, it is widely acknowledged that a nation image is infi nitely more complex than, for example, a product brand ( Blichfeldt, 2005 ;Fan, 2006 ;Anholt, 2006Anholt, , 2005Dinnie, 2007 ), and therefore its assessment or measurement is ' fraught with diffi culties ' ( Frost and Fullerton, 2004, p. 2 ). In addition, it is said that a nation ' s image naturally lags behind the reality and is very slow to change ( Kotler and Gertner, 2002 ;Papadopoulos, 2004 ).…”

Section: How Nations Manage Their Imagesmentioning

confidence: 99%

“…One of the most frequently mentioned limitations of NIM is the fact that the image is not controllable ( Gudjonsson, 2005 ). This not only opens the door for various kinds of ' belligerent branding ' ( Anholt, 2007 ), but also greatly reduces the manageability of a nation image ( Frost and Fullerton, 2004 ;Blichfeldt, 2005 ;Fan, 2006 ). The fact that a nation image is infl uenced and shaped by so many factors also greatly increases the diffi culty of assessing an image and determining its value.…”

Section: Limitationsmentioning

confidence: 99%

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Identity, image and brand: A conceptual framework

Stock¹

2009

Place Brand Public Dipl

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The following paper originally constituted the fi rst half of a thesis submitted in partial fulfi lment of the requirements for the Degree of Master of Arts. Together with the follow-up paper, to appear in the upcoming issue of this journal, this paper introduces and discusses a conceptual framework for the analysis of nation images and applies it to a case study. In this fi rst paper, it is argued that globalised media and the growing importance of a nation ' s reputation for economic progress are increasingly driving nations to manage their image. In this context, the concepts of nation image and nation image management (NIM) and their relationship to the media are examined. It is found that the existing concepts on nation image and NIM can be put together into a conceptual framework that may function as an analytical tool for future case studies. In this regard, another fi nding shows that there is a differentiation to be made between a nation ' s actual image and the image it believes to have. The importance of this differentiation will be discussed in the follow-up paper titled ' The Borat Effect ' , which, using the conceptual framework, delivers a detailed analysis of Kazakhstan ' s image troubles caused by Sacha Baron Cohen ' s ' mockumentary ' .

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Section: Identity Image and Brand: From Image To Brand -And Backmentioning

confidence: 99%

Section: How Nations Manage Their Imagesmentioning

confidence: 99%

Section: Limitationsmentioning

confidence: 99%

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Identity, image and brand: A conceptual framework

Stock¹

2009

Place Brand Public Dipl

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“…The same image of the city can represent different meanings for two people, depending on the mood and attitude of each one. In addition, Blichfeldt (2005) argues that the image of a place is something that people generate for themselves in their minds by series of association of elements. Therefore, there is no strategy to create images in the minds of the people, but there can only be an attempt to project a consistent and clear image of the city.…”

Section: Introductionmentioning

confidence: 99%

City branding and the theory of social representation

Castillo-Villar¹

2018

Bitácora Urbano Territorial

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City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city's image. However, the city's image is a complex and multifaceted phenomenon that needs to be conceptualized for its proper management. The objective of this paper is to develop a theoretical analysis to understand the process of construction and communication of the city's image. Previous research has shown that individuals form their own images of the city, but at the same time share a public image of it. On the other hand, the urban landscape design has proved to be one of the most effective tools to design and communicate the city's image. Here, both elements are linked through the theory of the social representation that enables to conceptualize the city's image as a social construct. This different perspective of the city's image positions local residents as the most important target audience of city branding and the urban landscape as a key element to contextualize and strengthen local identity.Keywords: city branding, city's image, theory of social representation, urban landscape, local identity. ResumenLa marca ciudad tiene como objetivo crear una imagen atractiva para turistas e inversores, así como fortalecer la identidad local de los residentes locales. Estos objetivos se logran a través de la gestión y comunicación de la imagen de la ciudad. Sin embargo, es un fenómeno complejo y multifacético que debe conceptualizarse para su gestión adecuada. El objetivo de este trabajo es realizar un análisis teórico para comprender el proceso de construcción y comunicación de la imagen de la ciudad. Investigaciones anteriores han demostrado que los individuos forman sus propias imágenes de la ciudad, pero, al mismo tiempo, comparten una imagen pública de ella. Por otro lado, el diseño del paisaje urbano se ha posicionado como una de las herramientas más efectivas para diseñar y comunicar la imagen de la ciudad. Aquí, ambos elementos están vinculados a través de la teoría de la representación social, la cual permite conceptualizar la imagen de la ciudad como una construcción social. Esta perspectiva diferente de la imagen de la ciudad posiciona a los residentes locales como el público objetivo más importante de la marca ciudad y el paisaje urbano como un elemento clave para contextualizar y fortalecer la identidad local.Palabras clave: marca ciudad, imagen urbana, teoría de la representación social, paisaje urbano, identidad local. ResumoA marca da cidade tem como objetivo criar uma imagem atraente para turistas e investidores, bem como fortalecer a identidade local dos moradores locais. Esses objetivos são alcançados através da gestão e comunicação da imagem de uma cidade. No entanto, a imagem da cidade é um fenômeno complexo e multifacetado que precisa ser conceitualizado para sua adequada gestão. O objetivo deste trabalho é realizar uma análise teórica para entender o processo de ...

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“…The critiques ranges from the democratic legitimacy of place branding (Eshuis & Edwards, 2013) to whether or not brand management strategies actually fit places (Blichfeldt, 2005). Several authors also point to difficulties inherent to place branding, such as the great variety of target groups, the complexity of different messages, multiple spatial scales, competing interests, and the different institutional context (e.g., Braun, 2012;Giovanardi, 2014;Hankinson, 2001;Turok, 2009).…”

Section: Introductionmentioning

confidence: 99%