The effectiveness of place brand communication

Braun, Erik; Eshuis, Jasper; Klijn, Erik-Hans

doi:10.1016/j.cities.2014.05.007

Cited by 118 publications

(85 citation statements)

References 40 publications

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“…At support of the last assumption, Braun, Eshuis and Klijn (2014) validated the idea that a large part of the communication of the city's image effectively occurs through physical characteristics and the perception of residents and visitors about the city. In the case of advertising, especially the use of logo and slogan, the authors concluded that did not have a significant effect on the perception of the city's image.…”

Section: Introductionmentioning

confidence: 74%

City branding and the theory of social representation

Castillo-Villar¹

2018

Bitácora Urbano Territorial

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City branding has as its objective to create an appealing image for tourists and investors, as well as strengthen local identity of local residents. These goals are achieved through the management and communication of the city's image. However, the city's image is a complex and multifaceted phenomenon that needs to be conceptualized for its proper management. The objective of this paper is to develop a theoretical analysis to understand the process of construction and communication of the city's image. Previous research has shown that individuals form their own images of the city, but at the same time share a public image of it. On the other hand, the urban landscape design has proved to be one of the most effective tools to design and communicate the city's image. Here, both elements are linked through the theory of the social representation that enables to conceptualize the city's image as a social construct. This different perspective of the city's image positions local residents as the most important target audience of city branding and the urban landscape as a key element to contextualize and strengthen local identity.Keywords: city branding, city's image, theory of social representation, urban landscape, local identity. ResumenLa marca ciudad tiene como objetivo crear una imagen atractiva para turistas e inversores, así como fortalecer la identidad local de los residentes locales. Estos objetivos se logran a través de la gestión y comunicación de la imagen de la ciudad. Sin embargo, es un fenómeno complejo y multifacético que debe conceptualizarse para su gestión adecuada. El objetivo de este trabajo es realizar un análisis teórico para comprender el proceso de construcción y comunicación de la imagen de la ciudad. Investigaciones anteriores han demostrado que los individuos forman sus propias imágenes de la ciudad, pero, al mismo tiempo, comparten una imagen pública de ella. Por otro lado, el diseño del paisaje urbano se ha posicionado como una de las herramientas más efectivas para diseñar y comunicar la imagen de la ciudad. Aquí, ambos elementos están vinculados a través de la teoría de la representación social, la cual permite conceptualizar la imagen de la ciudad como una construcción social. Esta perspectiva diferente de la imagen de la ciudad posiciona a los residentes locales como el público objetivo más importante de la marca ciudad y el paisaje urbano como un elemento clave para contextualizar y fortalecer la identidad local.Palabras clave: marca ciudad, imagen urbana, teoría de la representación social, paisaje urbano, identidad local. ResumoA marca da cidade tem como objetivo criar uma imagem atraente para turistas e investidores, bem como fortalecer a identidade local dos moradores locais. Esses objetivos são alcançados através da gestão e comunicação da imagem de uma cidade. No entanto, a imagem da cidade é um fenômeno complexo e multifacetado que precisa ser conceitualizado para sua adequada gestão. O objetivo deste trabalho é realizar uma análise teórica para entender o processo de ...

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Section: Introductionmentioning

confidence: 74%

City branding and the theory of social representation

Castillo-Villar¹

2018

Bitácora Urbano Territorial

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“…This was made possible not only by the rebranding campaign, but also by large investment in an infrastructure such as playgrounds, schools and museums, which attracted a multitude of young, married couples. Braun, Eshuis, and Klijn (2014) surveyed 541 people in the Netherlands involved in municipal and tourism place marketing. The purpose of the survey was to elicit their opinion whether place marketing communication has a positive effect on attracting residents and visitors.…”

Section: The Importance Of City Brandingmentioning

confidence: 99%

A summated rating scale for measuring city image

Gilboa

Jaffe

Vianelli

et al. 2015

Cities

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“…Chien, 2013;Caprotti, 2014;Bulkeley et al, 2014;Zheng et al, 2014;Rapoport, 2014;Xu, 2015). Both analyst groups agree that the promotion of sustainable cities through attractive terminology and their global mainstreaming is at least in part illustrative of a wider city branding practice aimed at attracting investors -including foreign ones -and a highly educated workforce Shwayri, 2013;Yigitcanlar and Lee, 2014;Braun et al, 2014;de Jong et al, 2015), although their views may differ as to the sincerity of the political intentions underlying these sustainable urbanization initiatives and their potential to achieve significant change.…”

Section: Accepted Manuscriptmentioning

confidence: 99%

Eco city development in China: addressing the policy implementation challenge

Jong

Joss

et al. 2016

Journal of Cleaner Production

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Over the last few decades, China has seen a steep rise in diverse eco city and low carbon city policies. Recently, attention has begun to focus on the perceived shortcomings in the practical delivery of related initiatives, with several publications suggesting a gap between ambitious policy goals and the emerging realities of the newly built environment. To probe this further, M A N U S C R I P T A C C E P T E D ACCEPTED MANUSCRIPTin this article we examine -based on the policy network approach -how the gap between high-level national policies and local practice implementation can be explained in the current Chinese context. We develop a four-pronged typology of eco city projects based on differential involvement of key (policy) actor groups, followed by a mapping of what are salient policy network relations among these actors in each type. Our analysis suggests that, within the overall framework of national policy, a core axis in the network relations is that between local government and land developers. In some cases, central government agenciesoften with buy-in from international architecture, engineering and consulting firms -seek to influence local government planning through various incentives aimed at rendering sustainability a serious consideration. However, this is mostly done in a top-down manner, which overemphasizes a rational, technocratic planning mode while underemphasizing interrelationships among actors. This makes the emergence of a substantial implementation gap in eco city practice an almost predictable outcome. Consequently, we argue that special attention be paid in particular to the close interdependency between the interests of local government actors and those of land and real estate developers. Factoring in this aspect of the policy network is essential if eco city implementation is to gain proper traction on the ground.

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The effectiveness of place brand communication

Cited by 118 publications

References 40 publications

City branding and the theory of social representation

City branding and the theory of social representation

A summated rating scale for measuring city image

Eco city development in China: addressing the policy implementation challenge

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