Unit Economics of Russian Political Parties: Political Consumerism and Ideological Factor

Ivanov, Vladimir G.; Геннадьевич, Иванов Владимир

doi:10.22363/2312-8313-2021-8-3-223-228

Vestn. Ross. univ. družby nar., Ser. Gos. munic. upr.

2021

DOI: 10.22363/2312-8313-2021-8-3-223-228

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Unit Economics of Russian Political Parties: Political Consumerism and Ideological Factor

Vladimir G. Ivanov

Иванов Владимир Геннадьевич²

Abstract: The article uses the methods of unit economics to analyze inter-party competition in the Russian Federation on the example of the 2016 elections to the State Duma. The author concludes limited applicability of unit economics for the analysis of electoral strategies and prospects of both parliamentary and new parties. The current mechanism of state financing of political parties encourages them to drift in the direction of market or rental strategies.

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Unit economics as a tool of modern management accounting

Vakhrushina

2022

EATP

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Subject. The article investigates the unit economics, being a new management technology for the Russian practice. It provides a definition, specifics, considers the metrics of unit economics and how they help in investing, attracting new customers, increasing the number of transactions with them, etc. Objectives. The aims are to reveal theoretical foundations, identify specific features inherent in the unit economics system, determine the economic substance of the system's indicators and relationship between them, substantiate the connection of unit economics with the management accounting system. Methods. The study employs general scientific methods (the systems approach, comparison, systematization and generalization of data, historical analysis), specific scientific methods (logical generalization, system reasoning), and analytical forecasting tools. Results. The paper describes the historical background of the unit economics emergence. I identify methodological features of the unit economics that shaped it into an independent management technology, disclose economic and managerial significance of unit economics indicators. Conclusions. The emergence of the unit economics is associated with the crisis in the United States in 2000, caused by the dot-com bubble. The identified methodological and organizational features of the unit economics enabled to interpret it as a management accounting tool.

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Unit economics as a tool of modern management accounting

Vakhrushina

2022

EATP

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Essential aspects of unit economics and its application in project activities

ALENIKOV

2023

EATP

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Subject. The concepts of unit economics are increasingly becoming part of economic practice. This is primarily due to the development of technological entrepreneurship, which is encouraged at the State level. However, in domestic economic science, there is still no consensus on what exactly is unit economics, its boundaries, methods, and specifics of application. Objectives. The article aims to consider unit economics from the standpoint of theoretical and methodological approach in relation to its use in project activities, rather than in terms of the general economic analysis. Methods. The study employs methods of analysis, synthesis, logical-epistemological and logical analysis, induction and deduction. Results. The paper offers definitions of unit economics in broad and narrow senses, takes steps to reveal the methodological essence of this approach, considers the most popular concepts of unit economics, defines reasons for its extension in Russia, barriers and prospects. The findings can be useful for the unit economics concept development, its formalization. The proposed classification features can help develop express analysis tools. The main areas of application include economic analysis, project activity, evaluation of investment project efficiency. Conclusions. Unit economics as a direction within the framework of economic analysis has not been fully formed. The unit-calculation toolkit is practice-oriented, which is an additional institutional barrier to its adoption by the economic scientific community. The development of unit-tools, application in project activities, and introduction into the system of higher education in the training of economists are inevitable.

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Unit Economics of Russian Political Parties: Political Consumerism and Ideological Factor

Cited by 2 publications

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Unit economics as a tool of modern management accounting

Unit economics as a tool of modern management accounting

Essential aspects of unit economics and its application in project activities

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