2020
DOI: 10.1016/j.tourman.2019.103954
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Understanding the importance that consumers attach to social media sharing (ISMS): Scale development and validation

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Cited by 127 publications
(103 citation statements)
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“…Independent and dependent constructs were placed in different areas within the survey in order to reduce the potential for CMV. Harman’s single-factor test was used to test CMV by entering all constructs into a principal components analysis (PCA) (Dedeoğlu et al 2020; Podsakoff et al 2003). For airport A, the eigenvalue unrotated PCA solution identified six factors; the highest portion of variance explained by one single factor was 33.2%.…”
Section: Methodsmentioning
confidence: 99%
“…Independent and dependent constructs were placed in different areas within the survey in order to reduce the potential for CMV. Harman’s single-factor test was used to test CMV by entering all constructs into a principal components analysis (PCA) (Dedeoğlu et al 2020; Podsakoff et al 2003). For airport A, the eigenvalue unrotated PCA solution identified six factors; the highest portion of variance explained by one single factor was 33.2%.…”
Section: Methodsmentioning
confidence: 99%
“…Following the rigorous procedure of scale development and validation in general (Churchill, 1979;Dedeoğlu et al, 2020;DeVellis, 2003) and in travel and tourism settings in particular (Chen et al, 2019;Hung & Petrick, 2011), we intend to develop a scale to measure anime tourism motivations. The following four steps were undertaken: (1) specification of construct domains and generation of initial items, (2) item purification, (3) measurement scale reliability and validity assessment, and (4) development of norms.…”
Section: Methodsmentioning
confidence: 99%
“…Cooperating with anime producers to promote the related destinations and advertising on anime websites may attract greater amount of anime tourists. Besides, other than the tourism organizations' promotion, the tourists' sharing of user generated contents are also important to potential tourists, and satisfying their expectations can encourage such sharing (Dedeoğlu et al, 2020). Therefore, it is necessary for practitioners to improve the service quality by understanding anime tourists' motivation.…”
Section: Practical Implicationsmentioning
confidence: 99%
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“…Before people make purchases nowadays, they are increasingly reaching out first to their social media communities for opinions (N. Hajli, 2015). Consumers access online groups through social media to understand their views and get a better sense of a product or s ervice (Dedeoğlu et al, 2020). In the fields of marketing, advertisement and communication, social media is much more relevant, with the number of users increasing dramatically every year (Appel et al, 2020).…”
Section: Introductionmentioning
confidence: 99%